Antwerpen Marketing Coordinator
Antwerpen Automotive Group is a family-owned dealership group and the #1 volume dealer in Maryland, serving the Baltimore/Washington region. They are seeking a Marketing Coordinator to manage marketing activities across eight dealerships, ensuring effective communication between the agency, vendors, and store leadership.
Responsibilities
- Act as the primary point of contact between Antwerpen’s agency of record and individual store General Managers and dealership leadership—routing monthly manufacturer incentives and creative assets, gathering feedback, and driving approvals to completion
- Own the marketing calendar across all eight stores, scheduling promotions, campaigns, and seasonal pushes so nothing overlaps, gets duplicated, or falls through the cracks
- Manage third-party marketplace vendor relationships (Cars.com, AutoTrader, CarGurus, etc.), ensuring vehicle listings are accurate, current, and fully optimized
- Oversee lead aggregator partnerships, keeping tabs on performance metrics and surfacing issues to dealership leadership before they become problems
- Review and monitor all store websites as assets are uploaded by the digital vendor(s), verifying accuracy and consistency before content goes live
- Work with website and merchandising tool vendors to keep vehicle inventory, pricing, and promotional content aligned across every platform
- Monitor online reputation across review sites—crafting responses to customer reviews, escalating concerns to store management, and upholding brand standards across all locations
- Guide organic social media activity across store-level pages, ensuring posts are on-brand, timely, and connected to the broader marketing calendar
- Maintain organized records of vendor costs across all stores, tracking invoices and marketing spend so leadership always has a clear picture of where dollars are going
- Work with the agency and vendors to ensure co-op advertising is filed promptly and accurately—staying on top of preapprovals and post-run submissions
Skills
- A bachelor's degree in marketing, communications, business, or a related field—or equivalent real-world experience in customer-facing, hospitality, or coordination-heavy roles
- Strong organizational skills and a proven ability to juggle multiple priorities without letting things slip. If you've managed schedules, vendor relationships, or multi-location logistics in any industry, that counts
- Clear, professional communication—both written and verbal. You'll be the daily voice between agencies, vendors, store GMs, and executive leadership
- Comfort with standard business tools (Microsoft Office, email, shared calendars) and the ability to pick up new vendor platforms quickly
- A genuine interest in marketing and a willingness to learn. You don't need to come in as an expert—you need to come in curious and ready to grow
- Any exposure to automotive retail, dealership operations, or automotive marketing—even as a customer-facing employee
- Familiarity with third-party automotive marketplaces (Cars.com, AutoTrader, CarGurus) or lead generation platforms
- Experience with social media management across multiple pages or locations
- Background in reputation management, customer review platforms, or online brand monitoring
- Experience working alongside an external agency, marketing firm, or vendor partner
Benefits
- Dealer loaner vehicle provided.
- Comprehensive benefits package including health insurance, paid time off, and manufacturer training and certification opportunities.
- A family-owned culture where your work has direct visibility with dealership leadership—not buried in a corporate org chart.
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