[Remote] Head of Lifecycle Marketing

Note: The job is a remote job and is open to candidates in USA. TextNow is the largest provider of free phone service in the nation, aiming to democratize communication. They are seeking a strategic, data-driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine, driving engagement, retention, and sustainable revenue through a comprehensive customer lifecycle strategy.

Responsibilities

• Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
• Define and execute a lifecycle roadmap aligned to company and marketing OKRs
• Translate customer insights and behavioral data into measurable programs that drive long term value
• Partner cross functionally to deliver a consistent, high quality customer experience across the funnel
• Redesign onboarding to improve clarity, trust, and early habit formation
• Identify key early behaviors tied to long term retention and build programs to drive them
• Reduce early churn through proactive education and expectation setting
• Elevate email, push, and in app messaging with clearly defined channel roles
• Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
• Launch behavior triggered engagement and monetization programs
• Improve message to user fit across cohorts and use cases
• Continuously optimize targeting to increase relevance and engagement
• Create and own a disciplined lifecycle experimentation roadmap
• Drive testing across messaging, offers, segmentation, and value propositions
• Measure incremental impact and downstream behavior, not vanity metrics
• Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations
• Lead lifecycle strategy across email, push, and in app messaging
• Set standards for frequency, targeting, and customer experience
• Balance monetization goals with long term brand trust

Skills

• 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
• Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
• Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
• Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
• Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
• Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
• Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
• Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
• Builder of high performing, accountable teams with clear standards and operational discipline
• Growth oriented but deeply protective of customer trust, brand equity, and long term value creation
• Comfortable operating with executive visibility and accountability in a fast scaling environment

Benefits

• Free phone service
• Strong work life blend
• Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
• Employee stock options
• Unlimited vacation
• 12 paid holidays per year
• Competitive pay
• Health, dental, and vision benefits
• Short-term & long-term disability
• $750 annual wellness benefit or healthcare spending account
• RRSP matching (Canada) | 401(K) (USA)
• Parental leave for eligible employees
• Learning & Development opportunities
• We travel a few times a year for various team events, company-wide off-sites, and more
• Dogfooding & Customer Obsession - At TextNow, every employee gets to actively use our app for calling and texting

Company Overview