[Remote] Customer Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Pactum AI is a pioneering company focused on transforming supplier negotiations through AI technology. They are seeking a Customer Marketing Manager to build customer advocacy and expansion marketing programs from the ground up, partnering with various teams to drive revenue growth and deepen customer engagement.

Responsibilities

• Build and run multi-channel expansion campaigns across content, webinars, events, and adoption plays co-created with Account Management, with revenue growth as the primary success metric
• Design and implement the full customer marketing stack from zero: voice of customer programmes, NPS and CES measurement, a formal advocacy programme, and a case study pipeline that feeds brand, sales, and deal velocity
• Use AI tools, including Gong, Gainsight, HubSpot, and equivalents, to mine call recordings and customer signals, automate workflows, scale 1:1 advocacy plays, and produce case studies and ROI documentation at speed
• Build and manage Pactum's customer reference programme, sourcing and enabling advocates for sales conversations, analyst briefings, events, and PR. Develop the community and customer events motion to deepen engagement across the base
• Own customer-facing content: case studies, ROI calculators, CPO-level business reviews, customer newsletters, and expansion collateral. Right message beats polished every time
• Work directly with Account Management, Customer Success, Sales, and Product to close the loop between adoption, advocacy, and revenue. Be the connective tissue between what customers experience and how we tell that story externally
• Systematically capture and distribute customer insights across the business, turning signals from QBRs, calls, and NPS into ammunition for product, sales, and marketing

Skills

• AI-first builder. You've replaced traditional workflows with AI-native ones and reach for tools like Gong, Gainsight, and HubSpot automations before doing anything manually
• 4+ years in B2B SaaS customer marketing, lifecycle marketing, or a closely adjacent GTM function
• Proven track record building customer advocacy or expansion programmes from scratch at a startup or early-stage scaleup
• Strong content and narrative instincts: you can write a compelling case study, craft an expansion email sequence, and brief a CPO-level exec document without a lot of hand-holding
• Hands-on with marketing automation and CRM: HubSpot or Marketo, Salesforce proficiency
• Experience with customer health and feedback tooling: NPS, CES, or similar
• Experience with Gong or similar conversation intelligence platforms for customer signal mining
• Familiarity with customer health and advocacy tools such as Gainsight, Vitally, or Influitive
• Background in enterprise or deep-tech B2B SaaS, ideally with a procurement, supply chain, or finance buyer
• Experience running customer advisory boards or community programmes
• Signal-based expansion plays using AI-enrichment tools

Benefits

• Unlimited vacation time. We trust our people to take the time off they need to rest, recharge, and manage personal commitments. Our unlimited PTO policy is built on trust, flexibility, and shared responsibility.
• Paid sick leave. Take the time you need, worry-free.
• Company equity. Every Pactum employee receives stock options. When Pactum wins, you win- that's the idea.
• SPOT bonuses. We celebrate people who go above and beyond. Anyone at Pactum can nominate a colleague for a cash award tied to our values.
• Learning & development. We support your growth through seminars, workshops, coaching, and other resources.
• Flexible schedule. We care about impact- work in a way that sets you up to do your best work.
• Annual off-site retreats. Connect with the team in person.
• Home office setup. Provided for remote employees to help them do their best work.

Company Overview