Senior Director of Demand Generation (Remote)
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job Description
Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will be a people manager with direct reports and you'll report to our Vice President, Insurance Services. Your responsibilities will include: New Channel & Lead Source EnablementEvaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners Design structured test-and-learn frameworks for exploratory channels Build channel pilot plans and strategy, success criteria, and scale or kill recommendations Build documentation, plans, and enablement materials to grow successful pilots Channel Execution SupportManage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling Set direction on budget allocation, pacing frameworks, and performance diagnostics Standardize processes and operating rhythms across channels Analytics, Targeting & Decision Support EnablementPartner with analytics and decision science teams to improve targeting, segmentation, and lead scoring Promote optimization of decision systems, including routing and bidding logic Translate funnel and cohort insights into relevant recommendations Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs. Experimentation & Learning SystemsEstablish experimentation frameworks across channels Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion Ensure insights from pilots are embedded into ongoing execution Combine cross-channel insights to inform and prioritize growth investment Qualifications 10+ years of experience in performance marketing or growth Experience managing vendor relationships Experience launching and scaling new channels Knowledge of personal lines insurance industry and competitive landscape Demonstrated analytical and project management skills Additional Information Benefits/Perks: Great compensation package and bonus plan Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave Flexible work environment, ability to work remote, hybrid or in-office Flexible time off including volunteer time off, vacation, sick and 12-paid holidays Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. #LI-Remote This is a remote position. Employee Status: Regular Role Type: Roam Job Posting - Salary Range: $176,036 - $316,865 Department: Marketing and Communications Schedule: Full Time Compensation: USD 176036 - USD 316865 - yearly Apply To This Job