[Remote] Head of Storytelling and Content

Note: The job is a remote job and is open to candidates in USA. Alpaca Health is a company that empowers clinicians to become entrepreneurs in autism care by providing AI-powered software and comprehensive support. They are seeking a Head of Storytelling and Content to create compelling narratives and manage content strategies that enhance their brand and growth in the healthcare sector.

Responsibilities

• Own Alpaca's content strategy across video, social, web, email, and educational channels
• Produce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts
• Develop long-form video content including documentaries, case studies, interviews, and educational series
• Create static social media content, graphics, carousels, and visual storytelling assets
• Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale
• Develop webinars, workshops, and CEU content for providers and practice owners
• Work with clinical and operational teams to transform expertise into engaging educational experiences
• Create content that helps providers start, grow, and operate successful practices
• Build content libraries that continue generating value long after publication
• Define and evolve Alpaca's voice, messaging, and storytelling framework
• Capture and share stories from providers, families, employees, and partners
• Ensure consistency across all public-facing communications
• Translate complex operational and clinical topics into clear, compelling narratives
• Build scalable content production workflows using AI and automation
• Manage content calendars, publishing schedules, freelancers, agencies, and contractors
• Track content performance and continuously improve reach, engagement, and conversion
• Create systems that turn one piece of content into dozens of assets across channels

Skills

• You are an experienced video storyteller
• You understand narrative structure across short-form and long-form video and know how to create content that captures attention and moves people to action
• You are relentlessly hard-working
• You move with urgency, thrive in high-accountability environments, and are willing to outwork the competition to build something meaningful
• You've built content engines from scratch
• You've experimented across formats, channels, and distribution strategies to figure out what works
• You've built or significantly scaled a content operation before and know how to increase output, quality, and impact
• You're equally comfortable leading and doing
• You can hire, manage, and develop talent, but you're also willing to roll up your sleeves and create
• You lead by example and raise the bar through your own work
• You understand how content drives growth
• You know how to connect storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenue
• You have exceptional editorial judgment
• You're a strong writer, editor, and storyteller with high standards for quality and a clear sense of what great content looks like

Benefits

• Strong compensation package
• Competitive salary
• Meaningful equity
• Health benefits
• Flexible PTO
• Dinner when working late

Company Overview