[Remote] Marketing Director
Note: The job is a remote job and is open to candidates in USA. PriceSenz is a challenger brand seeking a bold Marketing Director to lead their U.S. marketing efforts. The role involves defining market positioning, driving demand generation, and building a strong digital presence across North America, while collaborating with various stakeholders to create compelling marketing narratives.
Responsibilities
- Build and execute the North American marketing strategy from the ground up
- Develop clear positioning and messaging that differentiates the company from larger industry incumbents
- Own the digital marketing engine, including:
- SEO/SEM
- Paid media
- LinkedIn and social campaigns
- Marketing automation
- Email nurture programs
- Account-Based Marketing (ABM)
- Analytics and pipeline reporting
- Build a social-first content strategy across LinkedIn, YouTube, podcasts, webinars, and technical communities
- Create and amplify executive thought leadership and industry visibility
- Lead development of:
- White papers
- Technical blogs
- Case studies
- Solution briefs
- Videos
- Webinars
- Social content
- Drive analyst and media relations
- Partner closely with sales on strategic ABM programs targeting enterprise and service-provider customers
- Build customer advocacy programs and turn customer successes into market-facing stories
- Manage agencies, contractors, budgets, and future team growth
Skills
- 8+ years of B2B marketing experience with 3+ years in a leadership role
- Proven experience marketing a challenger brand, category creator, or disruptive technology company
- Strong digital marketing expertise across demand generation, paid media, social media, ABM, marketing automation, and pipeline creation
- Demonstrated success building and scaling marketing functions in high-growth environments
- Strong content and storytelling skills, with experience translating complex technical products into business value
- Hands-on experience using modern marketing approaches, including AI-powered content, campaign, and productivity tools
- Active presence on LinkedIn and a strong understanding of modern B2B social marketing
- Excellent communication and presentation skills
- Comfortable serving as a public-facing voice for the company
- Experience in networking, cloud infrastructure, cybersecurity, telecom, developer platforms, data center infrastructure, open-source software, or enterprise technology
- Familiarity with networking technologies such as: IP/MPLS, BGP, Layer 3 Routing, Broadband / BNG, Service Provider Networks, Data Center Networking, Open Networking / Disaggregated Networking
- Experience marketing to service providers, ISPs, hyperscalers, enterprise infrastructure buyers, or large technology organizations
- Experience working with industry analysts, media, and technology influencers
- Experience helping international companies expand into the North American market
Company Overview