[Remote] Growth Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Information Mapping is a company that helps organizations create clear and structured documentation for their processes and information. They are seeking a Growth Marketing Specialist to develop and execute go-to-market strategies, focusing on lead generation and pipeline growth while collaborating closely with the sales team.

Responsibilities

• Develop, guide, and execute go to market strategies in close collaboration with the sales team, focusing on lead generation, pipeline growth, and conversion
• Translate commercial objectives into concrete campaigns and actions, ensuring flawless execution across all channels
• Continuously optimize campaigns based on data (metrics, dashboards, KPIs) and adjust where needed
• Collaborate with sales and IT to deliver consistent messaging and strong value propositions
• Think digital first, experiment with new channels and tools (AI, automation), and stay ahead in how we go to market
• Act as a point of contact for marketing questions from other departments within Information Mapping

Skills

• 5 or more years of marketing experience with proven impact on go to market, lead generation, and commercial growth (experience in IT is a plus)
• Translate strategy into concrete actions and campaigns in close collaboration with sales
• You feel comfortable working remotely in an international environment
• You have a strong interest in positioning, market approach, and growth trajectories, and you can guide and challenge organizations in these areas
• You work data driven and actively steer on KPIs, performance, and optimization
• You are digital first, experiment with AI and new tools, and translate innovation into concrete business impact
• You thrive in an ambitious, growing environment with room for ownership, speed, and initiative
• Data‑Driven Mindset: You make decisions based on evidence, not assumptions, and you're fluent in interpreting marketing metrics
• Growth Mentality: You love testing, iterating, and finding creative ways to unlock new demand
• Technical Fluency: You're comfortable with HubSpot Marketing Hub, analytics tools, and AI tools for marketing and lead gen
• Strong Communication: You can translate complex ideas into clear, compelling messages for various industries (pharma, government, finance, utilities)
• Self‑Direction: You thrive in a remote environment, manage your time, and consistently deliver results
• Customer Insights: You understand user pain points and tailor messaging and campaigns to address them

Benefits

• Competitive salary and benefits
• Flexible work environment
• Opportunity to work with cutting-edge AI tools
• Professional development and growth opportunities
• A collaborative and inclusive culture

Company Overview