[Remote] Account Strategist

Note: The job is a remote job and is open to candidates in USA. SmartBug Media is a company focused on delivering measurable results for businesses through AI-driven media strategies. The Strategist, Paid Media is responsible for managing a portfolio of paid media clients, ensuring client satisfaction, and identifying growth opportunities through effective campaign management.

Responsibilities

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates
• Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally
• Build strong, trust-based relationships with clients to support retention and upsell opportunities
• Lead client meetings, communicating insights, results, and recommendations clearly
• Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts
• Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics
• Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support
• Provide guidance, mentorship, or training to less experienced team members
• Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division
• May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development
• Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms
• In some cases, provide execution support to Leads on more complex accounts
• Independently manage the execution alongside client management for smaller clients
• Monitor performance via dashboards and ensure reports reflect current data and actionable insights
• Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals
• If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles

Skills

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required)
• At least 2 years of client-facing or customer service experience
• Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred
• Demonstrated ability to manage complex campaigns and meet performance goals independently
• Technical Expertise: Strong executional knowledge of paid media platforms and digital marketing principles
• Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities
• Analytical Mindset: Comfortable using data to drive decisions and explain results to clients
• Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff
• Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes
• Proven Success: History of driving client results through strong ROI, upsells, and account growth

Company Overview