[Remote] Sr. Manager, Sales Planning & Strategy

Note: The job is a remote job and is open to candidates in USA. Utz Brands, Inc. is seeking a Sr. Manager, Sales Planning & Strategy to support the execution of sales strategy and planning processes. This role will collaborate with various teams to deliver actionable sales plans and maintain planning discipline to achieve revenue goals.

Responsibilities

• Develop and maintain detailed sales strategy and plans, incorporating input from Sales teams, Marketing, Demand Planning, and Customer Insights
• Work collaboratively with Sales, Marketing, Demand Planning, and Finance to develop an annual sales plan to meet company objectives
• Guide Sales teams through a collaborative sales planning process by:
• Supporting a build of account-level promotional calendars that align to RGM promo guardrails
• Managing trade spend budgets to deliver volume and trade targets through optimizing frequency, depth, and mechanics by account
• Influence strong in-market execution of the plan
• Ensure annual plans are aligned to and support commercial and brand priorities
• Ensure consistent use of sales planning processes, templates, and timelines
• Act as a liaison between field sales teams and central planning functions
• Drive precision in sales forecasts and integrity of trade data for timely updates in IBP and Demand Planning processes that will inform critical business and operational decisions
• Track performance against sales plan metrics, flag variances, and steward risks & opportunities
• Support preparation of materials for annual sales planning, monthly Demand Reviews, and business performance meetings
• Generate and analyze sales reports to support decision-making by sales leaders
• Partner with Marketing and Product teams to support execution of brand initiatives, including: new product launches, product and packaging changes, corporate activations, etc
• Work closely with Supply Chain to align demand forecasts with capacity and inventory plans
• Provide training and support to sales team members on planning tools, processes, and reporting
• Share best practices and contribute to continuous improvement of planning processes

Skills

• Bachelor's degree in Business, Marketing, Supply Chain, or related field
• 5–7 years of experience in Sales, Sales Planning, Sales operations, Demand Planning, or related field
• Industry expertise in understanding of the CPG industry, including account and trade management, planning, sales support, and performance management
• Familiarity with S&OP or IBP processes; experience in consumer goods or retail preferred
• Experience using CRM platforms and data analytics tools
• Strong organizational skills and attention to detail
• Analytical thinker with the ability to translate data into actionable insights
• Ability to prioritize and balance between immediate priorities and long-term objectives
• Proficient in Microsoft Excel, PowerPoint, Power BI and data visualization tools
• Proficient in Circana/Nielsen, internal shipment data systems, etc
• Excellent communication skills with the ability to present to small groups and to senior leadership
• Ability to manage multiple priorities and meet deadlines in a fast‑paced environment
• Collaborative problem solver with strong relationship‑building and influencing skills

Benefits

• Medical, dental, and vision plans
• An employer match 401k
• Profit sharing plan
• Employee stock purchase plan

Company Overview