[Remote] Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Alopex is a rapidly growing remote care management organization transforming healthcare connections. They are seeking a strategic Marketing Manager to lead initiatives that enhance brand awareness, generate leads, and support sales growth in the Virtual Care Management market.
Responsibilities
- Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement
- Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions
- Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development
- Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives
- Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging
- Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials
- Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff
- Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy
- Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing
- Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement
- Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials
- Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools
- Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI
- Help build scalable marketing processes, content libraries, and campaign workflows that support company growth
Skills
- Bachelor's degree in marketing, communications, business, healthcare administration, or related field
- 4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care
- Experience marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations strongly preferred
- Familiarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population health
- Strong ability to translate complex healthcare services, technology, reimbursement models, and operational workflows into clear, compelling messaging
- Proven experience creating B2B marketing campaigns that support lead generation, pipeline development, and sales enablement
- Excellent written, verbal, and interpersonal communication skills
- Strong content development skills, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materials
- Experience with HubSpot or similar CRM and marketing automation platforms
- Ability to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teams
- Strong project management, organizational, analytical, and problem-solving skills
- Knowledge of HIPAA, healthcare privacy considerations, and professional communication standards
Benefits
- Fully remote role with flexibility and autonomy
- Competitive compensation, benefits, and performance-based growth opportunities
- Occasional travel may be required for industry conferences, trade shows, client meetings, company meetings, or other business development activities
Company Overview