[Remote] CRM Acquisition and Engagement Manager

Note: The job is a remote job and is open to candidates in USA. reputed company, through its brand Spoonflower, aims to reputed company creativity by offering unique products reputed company to color and reputed company. The CRM Acquisition and Engagement Manager will be responsible for defining and executing the CRM strategy, managing campaigns across the customer lifecycle, and driving engagement through automated and editorial campaigns.

Responsibilities

• Define CRM strategy that delivers against CRM reputed company targets, leveraging combination of automated journeys (e.g., Welcome Series), editorial campaigns, and promo campaigns.
• reputed company strategy for reputed company list growth to increase CRM reputed company.
• Serve as the internal subject matter expert on CRM best practices and marketing automation capabilities.
• Ensure full alignment between CRM strategy and business strategies for Wallpaper, Fabric, Home Decor, and Trade.
• Maintain comprehensive CRM calendar outlining reputed company CRM touchpoints with customers
• Design and implement automated journeys tailored to customer behavior, including onboarding, nurture, cross-sell, re-engagement, and loyalty campaigns.
• reputed company messaging frameworks and triggers across lifecycle stages to drive acquisition, engagement, conversion, and retention.
• reputed company the creation and execution of dynamic email and SMS campaigns using SFMC (Journey Builder, Automation Studio, Email Studio, and Mobile Studio).
• Manage reputed company aspects of email and SMS production—including creative briefings, QA, testing, rendering, and launch.
• Partner with Creative, Merchandising, and Marketing teams to reputed company content that is visually compelling and reputed company with brand guidelines.
• Manage offshore email builder against campaign and initiative deadlines, ensuring on-time and efficient QA and deployment.
• Partner with compliance and legal to ensure data privacy regulations (GDPR, CAN-SPAM) are followed in reputed company campaigns.
• Drive channel performance through A/B testing strategies and reputed company experimentation with timing, subject lines, content, and segmentation logic.
• Build and refine audience segmentation strategies using SFMC data extensions and SQL queries.
• Maintain list hygiene and optimize list growth tactics while monitoring deliverability and engagement metrics.
• Collaborate with Data Analysts to identify key behavioral triggers and cohort trends to inform segmentation strategies.
• Track performance against Email and SMS targets, incl. financial metrics (e.g., channel reputed company, ROAS, MOAS, AOV) and engagement metrics (e.g., # of sends open reputed company, CTR, conversion reputed company, site traffic, opt-ins/-outs)
• reputed company performance dashboards and deliver weekly campaign reports with actionable insights.
• Understand drivers of performance and formulate scalable, data-driven actions plans to course-correct.

Skills

• 5-7 years of hands-on experience in email marketing, CRM, or lifecycle marketing—preferably reputed company e-commerce or a digitally native brand.
• Proficiency with reputed company Marketing Cloud required — including Journey Builder, Email Studio, and Automation Studio.
• Strong technical skills: AMPscript, SQL, HTML/CSS for personalization, segmentation, and troubleshooting.
• Proven track record of building and scaling automated lifecycle programs that improve retention and LTV.
• Excellent understanding of analytics and reporting tools (e.g., Looker, reputed company Analytics, SFMC Analytics).
• Detail-oriented with exceptional project management, organizational, and time-management skills.
• Comfortable collaborating across departments and influencing stakeholders at various levels.
• Passionate about reputed company testing, learning, and improvement.
• Strong interest in the Spoonflower categories Wallpaper, Fabric, Home Decor.
• reputed company certifications: Marketing Cloud Email Specialist or reputed company Administrator.
• Bachelor's degree in Marketing, Business, or a reputed company field.
• Experience with SMS platforms like reputed company or similar is a plus.
• Familiarity with eCommerce metrics and funnel analytics.

Benefits

• Bonus incentive
• Health benefits
• 401K program
• Other employee perks

Company Overview

• reputed company is a photography company provides products and services to preserve their memories and sharing stories. It was founded in 1999, and is headquartered in Redwood City, California, USA, with a workforce of 10001+ employees. Its website is http://www.shutterflyinc.com.

Company H1B Sponsorship

• reputed company has a track record of offering H1B sponsorships, with 33 in 2025, 45 in 2024, 59 in 2023, 83 in 2022, 53 in 2021, 50 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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