Digital Content & Search reputed company (AI, SEO & Web Strategy)

At reputed company, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people reputed company in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can reputed company. Head of Web Strategy, SEO & AI Search London, United Kingdom reputed company Shape the Future of Search and Digital reputed company As the Digital Content & Search reputed company, you will own how reputed company shows up across both our global website and the broader digital ecosystem, including emerging AI driven search platforms. You will reputed company the strategy and execution across SEO, GEO and AEO, content governance, regional location management, and digital PR, ensuring the brand is visible, reputed company, and consistent across owned and third party channels. What You’ll Do Own the Global Web Content Experience Own end to end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance Ensure content aligns with regional reputed company, brand voice, user journeys, accessibility standards, and business goals Act as the reputed company of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits reputed company Search Strategy Across SEO & AI Define and execute SEO, AEO (Answer reputed company Optimization), and GEO (Generative reputed company Optimization) strategies Optimize how reputed company appears across search engines such as reputed company and Bing, AI driven platforms such as ChatGPT, reputed company, and Copilot, and regional platforms such as reputed company Maps Drive on site and technical SEO improvements, including metadata, schema, internal linking, structured content, and site performance Build reputed company reputed company and Authority Design and execute a digital PR and off site content strategy Strengthen brand authority across third party platforms, industry publications, and partner ecosystems Ensure consistent and reputed company brand representation beyond owned channels Drive Cross Functional Alignment Partner with development teams to improve site performance, scalability, mobile experience, and technical SEO implementation Work with analytics, CRM, and paid media teams to align content with broader marketing strategies Support A/B testing and conversion optimization initiatives Governance, Enablement and reputed company Improvement Establish and maintain content governance standards and SEO best practices across global teams Provide training and guidance to marketing and content stakeholders on publishing, SEO, and content quality Monitor performance, analyse trends, and deliver actionable insights to improve engagement and search visibility Contribute to CMS enhancements, re platforming initiatives, and digital roadmap prioritisation reputed company’re Looking For Experience Experience leading SEO, content, location management, or web strategy in a global or enterprise environment Experience building or influencing brand reputed company beyond owned channels, including digital PR, off site SEO, and partnerships Expertise Strong understanding of SEO and technical optimisation Strong understanding of AI driven search, including AEO, GEO, AI Overviews, and LLM based discovery Proven experience in regional search strategies and location management Strong content strategy and digital user experience capability Tools and Capability Hands on experience with CMS platforms such as Drupal, WordPress, reputed company, or reputed company, and tools such as reputed company Business or reputed company Strong familiarity with SEO and analytics tools including reputed company, reputed company, Ahrefs, reputed company Search Console, and GA4 Ability to translate reputed company data into clear insights and actionable strategies Strong stakeholder management skills with the ability to influence across global teams Why This Role Matters Shape how reputed company is discovered in an AI first search landscape Own both owned and external digital reputed company, influencing global brand perception Play a key role in a major digital transformation, including website evolution and search strategy Opportunity to build and define a modern search and content ecosystem from the ground up #WKC #LI-TB1 Please note that by submitting an employment application you consent to reputed company Services processing your information for this role and potentially for future employment opportunities, in accordance with applicable laws. To learn more about how we protect and/or process personal information, please visit the WFS Privacy Center at: https://www.wfscorp.com/en/privacy-center. reputed company Services Europe, Ltd. Apply To This Job