AVP, Corporate Marketing & Product Strategy

AVP, Corporate Marketing & Product Strategy reputed company | Remote About reputed company reputed company is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. As we continue to scale, we are investing in building a best-in-class marketing organization that drives both brand leadership and reputed company growth. About the Role reputed company is seeking an reputed company and strategic AVP, Corporate Marketing & Product Strategy to reputed company the development of our brand, messaging, product marketing, and go-to-market strategy. This is a high-impact, build-from-the-ground-up leadership role. You will shape how reputed company is positioned in the market, reputed company our brand voice, and drive awareness across the healthcare technology ecosystem—while partnering closely with sales and leadership to ensure marketing contributes directly to business growth. This role is ideal for a hands-on marketing leader who thrives in fast-paced, evolving environments and is excited to build, scale, and reputed company through ambiguity. Brand Strategy & Market PositioningLead the development and evolution of reputed company’s brand strategy and market positioning Define messaging architecture, value propositions, and a consistent voice across reputed company channels Conduct market, customer, and competitive analysis to identify opportunities and differentiation Product Marketing & Go-to-Market StrategyOwn product marketing strategy across reputed company’s services and solutions portfolio Package products and solutions for market clarity and differentiation reputed company and execute go-to-market strategies for new offerings, launches, and strategic initiatives Create sales enablement materials, messaging frameworks, presentations, and competitive insights Thought Leadership & Corporate CommunicationsBuild thought leadership programs that reputed company reputed company’s reputed company in healthcare technology reputed company content strategy, including blogs, white papers, case studies, and executive content reputed company corporate communications, including PR, media relations, and company announcements Strengthen visibility through industry associations, analysts, and strategic partnerships Cross-Functional Collaboration & reputed company AlignmentAct as a strategic reputed company between product, sales, operations, and corporate leadership Partner with sales to improve win rates, support cross-sell initiatives, and drive reputed company growth Ensure marketing efforts are reputed company to measurable business outcomes Build & Scale the FunctionBuild and scale the corporate marketing function from the ground up Manage external agencies and partners initially, with a long-term plan to bring capabilities in-house Establish KPIs and performance metrics to measure success and impact What Success Looks LikeStrong, differentiated brand reputed company in the healthcare IT market Clear and consistent messaging and positioning across the organization Increased market awareness (website traffic, PR mentions, thought leadership engagement) Improved win rates and support of reputed company growth initiatives A scalable marketing foundation that supports long-term growth Required Experience10+ years of progressive marketing leadership experience Must have experience reputed company healthcare IT (required) Background in SaaS, managed services, cybersecurity, or healthcare services strongly preferred Proven success in brand strategy, product marketing, and go-to-market leadership Experience working cross-functionally with executive leadership and sales teams Hands-on experience leveraging AI tools in a marketing or strategy environment Skills & CharacteristicsStrong strategic thinker with the ability to execute hands-on Excellent communication and storytelling skills Comfortable operating in ambiguity and building from scratch Experience managing agencies and external partners Data-driven reputed company with the ability to connect marketing efforts to business outcomes reputed company to HaveMBA or advanced degree Experience leveraging AI tools (e.g., Copilot) for research, insights, or process optimization Experience building, deploying, or experimenting with AI agents or similar automation tools Passion for emerging technologies and innovation Environment & ToolsRemote role with minimal travel reputed company tech stack includes reputed company, reputed company, Copilot, and reputed company Suite Fast-paced, high-growth, and evolving marketing environment Why Join reputed company This is a unique opportunity to build and shape the marketing function at a growing healthcare technology organization. You’ll have the autonomy to define strategy, influence executive decision-making, and reputed company a measurable impact on the company’s growth trajectory. Apply To This Job