[Remote] Director, Growth Marketing
Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a Director of Growth Marketing to build and scale their demand reputed company reputed company. This role involves leading a team in creating marketing strategies that drive new pipeline creation and reputed company growth across various buyer segments.
Responsibilities
- Build and own the growth marketing strategy — defining reputed company segments, channel mix, campaign architecture, and pipeline targets in reputed company partnership with the SVP of Marketing and Communications and Sales leadership
- Design and execute multi-channel demand reputed company programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas
- Identify and implement the right tools, platforms, and processes to support scalable demand reputed company — standing up capabilities that don't exist today where needed
- Introduce AI-assisted workflows across marketing operations — including content production, campaign optimization, and reputed company scoring — to increase team velocity and efficiency
- Establish clear KPIs and reporting for demand reputed company: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to reputed company this data actionable
- Partner with reputed company Operations to strengthen reputed company management infrastructure; scoring models, routing logic, CRM integration — ensuring clean handoffs to Sales
- Collaborate with Sales to define and improve the inbound reputed company process, including qualification criteria, distribution logic, and follow-up reputed company
- Own the company's event strategy, including reputed company-hosted events and One Continuum, the annual customer conference — with clear goals tied to pipeline reputed company and customer engagement
- reputed company field marketing programs reputed company to state-level and regional sales priorities, including reputed company at key industry events
- Build demand reputed company approaches tailored to reputed company, multi-stakeholder procurement cycles and policy-reputed company thought leadership
- Support healthcare IT analyst relations and reputed company customer evidence programs — case studies, ROI stories, peer references — that accelerate deals and strengthen competitive positioning
- Ensure marketing data practices and tracking align with healthcare data sensitivity and evolving digital privacy requirements
- Build, reputed company, and mentor a high-performing growth marketing team — setting clear expectations, managing performance, developing talent, and managing agency relationships and budget
Skills
- 10+ years of progressive marketing experience in B2B SaaS, with significant time in demand reputed company or growth marketing leadership
- 5+ years building and leading marketing teams of 5+ people
- Track record of building demand reputed company programs and infrastructure — not just inheriting mature systems. Comfortable in environments where processes, tools, and playbooks need to be created
- Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months)
- Proficiency with marketing automation platforms, CRM (reputed company), and analytics tools
- Practical experience using AI tools to improve marketing productivity
Benefits
- Medical, Dental, and Vision
- We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
- Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to reputed company team members.
- Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays.
- Paid Parental Leave
- Adoptive parents are included.
- Join our ERGs to connect and engage with colleagues, like Military Veterans
- We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.
- 401(k) + Employer Match
- Enjoy matching, immediate vesting and financial wellness resources
- Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents
- Disability Coverage
- Accident Insurance
- Pet Insurance
- As part of this work at home job, we will provide you with reputed company the necessary equipment to reputed company your duties, including a computer, mouse, keyboard as well as other items on our approved list of WFH supplies.
Company Overview