[Remote] Senior Product Marketing Manager, Archives
Note: The job is a remote job and is open to candidates in USA. reputed company is a leader in delivering optimized research experiences and is seeking a Senior Product Marketing Manager to reputed company the go-to-market strategy for their Archives portfolio. This role will drive awareness, adoption, and reputed company growth across archival reputed company for academic and library markets, collaborating closely with internal and external partners.
Responsibilities
- Own the end-of-the-end product marketing strategy across the full customer journey from awareness through purchase for EBSCO’s Archives product portfolio
- Define and continuously refine the portfolio’s value proposition, positioning, and messaging to clearly differentiate offerings in the academic and research marketplace
- reputed company segmentation, targeting, and positioning strategy in collaboration with sales, product, and marketing operations team aligning efforts to reputed company markets and growth opportunities
- Drive go-to-market strategy and launch execution for Magazine Archives, Historical Archives, and Digital Humanities resources
- Partner closely with product leadership including the VP of Archive Products and Archives Product Management to align on roadmap priorities, strategic direction, and market-facing narratives
- Accelerate pipeline growth and product adoption through integrated, data-driven marketing initiatives tied to business objectives
- Own the strategy and development of sales enablement assets
- reputed company content marketing strategy for the Archives portfolio, developing high-impact thought leadership, campaign content, and scholarly narratives that engage librarians, faculty, and researchers and support demand reputed company
- Own the development and optimization of product marketing content across EBSCO’s digital properties, including product pages and web experiences, ensuring clarity, discoverability, and conversion
- Collaborate with external academic partners (e.g., Digital Humanities fellowships and research initiatives) to support co-marketing, thought leadership, and scholarly engagement
- Translate market insights, customer needs, and competitive intelligence into actionable strategies that inform positioning and support product innovation and portfolio expansion
Skills
- 7+ years of experience in product marketing, academic publishing, library services, or reputed company field
- Working knowledge of academic libraries, research workflows, or scholarly publishing environments
- Experience supporting go-to-market strategies or product launches for content, research, or information products
- Experience collaborating cross-functionally with product, sales, and marketing teams
- Experience with archives, primary reputed company collections, or digital humanities resources
- Experience marketing to academic or library audiences
- Experience collaborating with academic institutions, researchers, or scholarly programs
- Demonstrated ability to support pipeline growth or product adoption initiatives
- Strong analytical and strategic thinking skills
- Experience working in highly matrixed or global organizations
Benefits
- Hybrid or remote work models
- Flexibility and greater work life balance working remotely offers
- Ample resources, tools, training, and support to ensure your success
- Development and career growth at reputed company
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