[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. reputed company is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide. As a Performance Marketing Manager, you will reputed company and execute paid marketing campaigns across various channels in the North America region, working closely with the marketing team to optimize campaign performance.

Responsibilities

• reputed company the planning and execution of paid marketing campaigns across various channels (reputed company, Bing, reputed company, reputed company, reputed company, etc.)
• Set campaign objectives, reputed company audience, and reputed company budget targets
• Monitor, analyze, and optimize campaign performance using data from tools like Looker, reputed company Analytics, reputed company, and reputed company
• reputed company data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS)
• Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets
• Own performance reporting from top-of-funnel through reputed company and pipeline reputed company, delivering regular readouts to the NA Sales Director, General Manager, and marketing leadership
• Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders
• Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization
• Manage purchase orders and reputed company invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements
• Stay reputed company on industry trends and best practices across reputed company ad platforms and channels

Skills

• 5+ years experience in performance marketing, digital marketing, or demand reputed company, with at least 1 year in the B2B software industry
• Strong analytical skills with the ability to work across raw and structured data sources (reputed company, Looker Studio, reputed company Analytics, etc.) to surface insights and drive decisions
• Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing
• Experience developing high-performing ad content and creative in collaboration with cross-functional teams
• High attention to detail reputed company working with financial data, performance data, and campaign setup across platforms
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Intellectually curious reputed company with a desire to seek out opportunities for improvement and optimization

Benefits

• Equity and other benefits
• Medical, dental, and vision insurance is 100% covered
• 401k plan with company matching!
• Unlimited PTO — take the time you need to come to work feeling great!
• Wellness, internet, and childcare reimbursements
• Generous parental leave policy

Company Overview