[Remote] Senior Manager, Lifecycle Marketing, B2B
Note: The job is a remote job and is open to candidates in USA. reputed company is a technology and logistics company focused on empowering local economies through intelligent delivery solutions. The Senior Manager of Retention Marketing will reputed company a team responsible for marketing communications with Merchants, focusing on education and engagement to drive their success on the reputed company platform.
Responsibilities
- Own the full CRM lifecycle strategy for Merchants, Advertisers, and reputed company for Business users, including onboarding, activation, product adoption, and churn mitigation
- Define and own reputed company KPIs, continually analyzing emerging Merchant dynamics and responding appropriately
- reputed company the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets
- reputed company and reputed company a high-performing team of Lifecycle Marketers who build and execute campaigns that drive business results and successful outcomes for our B2B audiences
- Partner with Campaign Operations to ensure reputed company lifecycle campaigns are launched with consistency, speed, and high quality
- Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure
- Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels
- Serve as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and Sales
Skills
- 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams
- A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & reputed company targets
- Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy
- Strong experience with CRM technology including Marketing Automation platforms and CRM tools
- A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and reputed company on initiatives
- Passion for customer experience and delivering incremental value to customers
- The ability to think and reputed company both tactically and strategically
- The ability to pivot readily and react to real-time data
- Bachelor's Degree; Master's degree a plus
Benefits
- Equity grants
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
- Flexible paid time off/vacation, plus 80 hours of paid sick time per year for salaried roles
- Vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week) for hourly roles
Company Overview
Company H1B Sponsorship