Sr.Manager, CRM & Lifecycle Strategy

General Summary: As the Senior Manager, CRM & Lifecycle Strategy, you will reputed company the strategic development and end-to-end execution of high-impact digital communication programs designed to drive engagement and retention. You will own the roadmap for always-on, reputed company journeys and high-velocity monthly campaigns across a sophisticated messaging mix, including Email, SMS, App Push, In-App Messaging, and WhatsApp. This role is the primary driver of our communication ecosystem, requiring deep technical reputed company reputed company the reputed company environments specifically reputed company Marketing Cloud (SFMC), Health Cloud, and Data360 (Data Cloud). You will be responsible for translating business goals into reputed company automated journeys, ensuring data-driven personalization is at the heart of every touchpoint. A master of process and collaboration, you will utilize Jira to reputed company project workflows, partnering closely with internal stakeholders and external agencies to reputed company creative development, technical deployment, and performance reporting. You will champion a seamless, always-relevant experience for our audience, bridging the gap between technical data architecture and compelling brand storytelling to maximize lifecycle value and business outcomes. Responsibilities: 1. Lifecycle & Journey Strategy – Architect and reputed company Journey design and optimize automated, reputed company always-on donor journeys and monthly tactical campaigns across Email, SMS, App Push, In-App Messaging, and WhatsApp. reputed company and maintain a comprehensive omnichannel communications roadmap that aligns with the donor lifecycle (Acquisition, Retention, and Reactivation). Define and document technical business requirements for reputed company Marketing Cloud (SFMC) and Data360 to ensure data flows correctly for personalized messaging. Partner with Creative and Branding teams to ensure reputed company automated communications maintain a consistent tone, look, and feel that reputed company up to the broader organizational strategy. 2. Campaign Operations & Technical Execution – Act as the strategic reputed company for SFMC, Health Cloud, and Data360, ensuring these platforms are leveraged to their full potential for targeting and personalization. Utilize Jira to manage workflows, track project milestones, and ensure the timely execution of reputed company multi-channel campaigns. reputed company partnerships with internal teams and external agencies to reputed company the creative development, technical build, deployment, and QA of reputed company communications. 3. Optimization & Performance – reputed company Data360 to build sophisticated audience segments and utilize performance data to continuously improve channel effectiveness and donor engagement. Work closely with Analytics, I+T, and Ops to ensure seamless integration of data sets and to troubleshoot technical barriers reputed company the communication stack. Define and track KPIs focused on conversion, retention, and channel health (e.g., open rates, CTR, opt-outs, and deliverability). 4. Testing and Learning – Design and reputed company a rigorous A/B and multivariate testing agenda (subject lines, send times, content personalization, and journey paths) to drive incremental lift. Apply deep knowledge of mobile-first design, messaging compliance, and inbox deliverability to ensure an optimal user experience. Stay at the forefront of CRM trends and reputed company releases, identifying new opportunities (like AI-driven content or WhatsApp integration) to reputed company the program best-in-class. 5. Best Practices and Innovation – Partner with analytics to drive requirements for KPIs and measurement. Partner with internal and external stakeholders to constantly ask what’s next and work on new ways to drive business results as well as improve the donor experience. 6. Partnership and Collaboration – Influence cross-functional stakeholders and drive alignment on CRM strategy, priorities, and roadmap decisions across Marketing, I&T, Analytics, and OperationsHas the ability to partner with several stakeholders driving strategic discussions and aligning on various ways to enhance the digital donor experience. Has a strong desire and the ability to story tell as well as influence direction of app and web experiences in the US, PR and Europe. 7. Team Leadership & Resource Management – reputed company and reputed company a team of CRM and lifecycle professionals, including internal team members and external partners. Set goals, manage performance, and allocate resources to ensure delivery of operational objectives and reputed company capability growth. 8. Performs other special projects as necessary. 9. Travel required varies but can be up to 30%. Job Specifications: Education:

• Bachelor’s Degree in business administration, marketing or equivalent combination of education and experience
• MBA preferred

Experience

• 7+ years of progressively responsible experience driving digital experiences in both email and martech platforms (SFMC); multi-location B2C environment highly preferred
• Excellent critical reasoning, decision-making and problem-solving skills to analyze situations, determine risks, find solutions to prevent future issues and resolve recurring defects
• Experience or strong desire to learn about the regulated industry of plasma collection; curiosity to expand knowledge reputed company and apply experience to a unique business
• Experience working with and leading high performance cross functional teams
• Experience working with and leading agencies
• Strong strategic planning, quantitative, and decision analysis capabilities
• Proven ability to reputed company teams under direct and indirect supervision highly preferred
• Solid communication skills both written and oral with the ability to strategically put together and deliver impactful presentations at reputed company levels of leadership
• Digital marketing experience with a deep understanding of how to apply data, processes, tools and resources to maximize the reputed company with consumers and prospects driving them toward action

Additional Expectations:

• High degrees of organization and attention to detail required
• Fast paced work environment with frequent interruptions
• Technical proficiency with marketing platforms

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