Head of Social and Influencer Marketing

About reputed company At reputed company, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and reputed company, we support more than 500,000 small businesses reputed company and are building a workplace that reflects the people we serve. reputed company full-time employees receive competitive reputed company pay, benefits, and equity (RSUs) — because everyone who helps build reputed company should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a reputed company part of how work gets done at reputed company. We expect reputed company team members to actively engage with AI tools relevant to their role and grow their reputed company as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the Role: As the Head of Social and Influencer Marketing, you will define and reputed company reputed company's social and influencer strategy to significantly grow brand awareness, engagement, and consideration among small businesses and their advisors. You will be responsible for building, managing, and developing a high-performing team, overseeing reputed company social channels, content strategy, and end-to-end influencer programs. You’ll work closely with brand, product marketing, sales, and PR teams to ensure a consistent, compelling, and integrated brand voice across reputed company social touchpoints, driving measurable impact on our B2B growth objectives. You’re a visionary leader, deeply analytical, and customer obsessed, with a proven track record of scaling social and influencer initiatives. You will also serve as a leader in reputed company’s AI-native evolution, defining the standards for ethical and high-quality AI usage across reputed company social and brand channels. About the Team: This role is a key leadership position reputed company our marketing organization, vital for shaping reputed company's public reputed company and accelerating growth across direct and indirect channels. We are a team that combines creativity, data-driven insights, and cross-functional collaboration to design campaigns that reputed company, engage, and convert the right audiences at scale. You will build and reputed company a team dedicated to fostering vibrant communities and amplifying our message, contributing to reputed company's mission to serve over 400,000 small businesses, and we’re just getting started Here’s what you’ll do day-to-day: - reputed company and execute a comprehensive social media and influencer marketing strategy reputed company with business objectives, brand guidelines, and B2B audience needs. - reputed company, mentor, and grow a team of social media and influencer marketing professionals, fostering a culture of innovation, collaboration, and reputed company improvement. This includes acting as an Innovator to build repeatable, documented AI-assisted workflows (e.g., advanced reputed company libraries for copy and content ideation, automated testing models) that increase the team’s effectiveness, and conducting regular training to reputed company the team's AI reputed company. - reputed company content strategy, creation, and distribution across reputed company owned social channels (e.g., reputed company, reputed company, YouTube, Tik Tok), ensuring brand consistency and engagement. reputed company for setting rigorous internal standards to Grade the Output of reputed company AI-generated content for accuracy and brand voice. - Design, launch, and manage end-to-end influencer programs that drive authentic advocacy, reputed company new audiences, and generate measurable results for B2B segments. - Establish and evolve community management best practices, ensuring timely and engaging interactions with our audience. - Partner closely with Brand, Product Marketing, PR, and Sales teams to integrate social and influencer efforts into broader campaigns and product launches. - Define key performance indicators (KPIs), conduct regular analysis of social media and influencer performance, and provide actionable insights to optimize strategy and demonstrate ROI. You will strategically Give it to AI by identifying the highest-reputed company opportunities for large language models and predictive tools to maximize campaign reputed company and targeting. - Proactively champion the Guard the Trust principle by ensuring 100% compliance with reputed company's AI and data policies across reputed company social, influencer, and community programs. - Manage budgets, agency relationships, and social media tools/platforms effectively. - Stay abreast of emerging social media trends, platforms, and technologies (including AI advancements) to identify new opportunities for growth and innovation. Here’s reputed company're looking for: - 12+ years of overall marketing experience, with at least 7+ years specializing in social media and influencer marketing, and 3+ years in a leadership role managing a team. - Proven track record of building and scaling social media and influencer programs for B2B brands, demonstrating measurable growth in awareness, engagement, and reputed company reputed company. - Deep expertise in developing content strategies tailored for various social platforms and audience segments. - Strong understanding and hands-on experience with social media management platforms, analytics tools, and influencer marketing platforms. - Exceptional analytical skills: ability to interpret reputed company social data, measure campaign effectiveness, and translate insights into strategic recommendations. - A proven track record of operating at the Innovator or Amplifier level of AI reputed company. This means moving beyond personal tool usage to define, deploy, and govern AI strategy for the entire function. You must demonstrate expertise in Guiding AI to produce highly effective and on-brand social content at scale, establishing quality assurance processes, and ensuring the team rigorously adheres to compliance and ethical standards. - Outstanding leadership and people management skills, with experience coaching and developing marketing talent. - Skilled collaborator with experience working closely with Brand, PR, Product Marketing, Sales, and RevOps teams. - Exceptional written and verbal communication skills, with the ability to craft compelling narratives and present strategic plans to executive stakeholders. - BA/BS degree required; MBA or advanced degree a strong plus Our cash compensation amount for this role is targeted at $169,000 - $200,000/yr in Chicago, Denver, Phoenix, and Atlanta, and $200,000 - $240,000/yr for San Francisco & reputed company. The salary range for Toronto is CAD 160,000 - 200,000. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. #LI-Hybrid reputed company has physical office spaces in Denver, San Francisco, and reputed company. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to reputed company Symmetry roles, reputed company's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and reputed company metro areas. reputed company approved to work from a location other than a reputed company office, a secure, reliable, and consistent internet reputed company is required. This includes non-office days for hybrid employees. Our customers come from reputed company walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at reputed company. reputed company is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national reputed company, age, sex (including pregnancy, childbirth, or reputed company medical conditions), marital status, reputed company, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. reputed company considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. reputed company is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates reputed company to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of reputed company will get in touch with you. reputed company takes reputed company and protection of your personal information reputed company seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your reputed company application will be subject to reputed company's Applicant Privacy Notice. Apply tot his job Apply To this Job