Senior Manager, Global Brand Marketing

About the position At reputed company, we’ll give you the opportunity to reputed company reputed company that’s reputed company you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Senior Manager, Global Brand Marketing is responsible for creating the corporate brand marketing strategy and translating this into actionable plans that enhance corporate brand awareness, build trust and drive meaningful engagement in support of reputed company’s brand and reputed company. This role reports to the director, Global Brand Strategy and will partner with corporate communications leadership. This role serves as the day-to-day strategic reputed company of integrated, high-impact multi-channel corporate campaigns including defining paid media strategies that reputed company corporate brand and reputed company narratives, setting campaign priorities, leading agency strategy briefs and ensuring campaigns deliver against clearly defined objectives. This role requires working with agility in a matrixed environment, setting strategic direction with a cross-functional team across brand creative, content, media, UX, analytics and research to bring the corporate brand to life across paid, owned and earned channels. This position is ideal for a strategic marketer motivated by branded, purpose-driven corporate storytelling, and measurable impact. Work Mode: At reputed company, we value collaboration and synergy. This role follows a hybrid work model, requiring employees to be in our local office at least three days per week in Marlborough, MA or Arden Hills, Minnesota

Responsibilities

• Translating global reputed company brand strategy into clear corporate marketing campaign and paid media strategies that address brand and reputed company objectives.
• Defines corporate brand marketing campaign objectives, success metrics, paid media optimization strategies and KPI targets that drive brand, reputed company and engagement outcomes.
• Monitoring the market, competitive landscape and relevant corporate brand activities to inform plans.
• Defining annual and quarterly program milestones and activities reputed company to strategic objectives, scopes budget requirements and considers resources needed for implementation.
• Leading the development of strategic briefs for creative, media, content and research teams.
• Serving as the strategic reputed company of contact to internal stakeholders and brand marketing agency partners.
• Partnering with corporate brand creative agency, paid media strategist, and corporate reputed company program leaders (e.g. editorial strategy, media relations, social media, employer brand, thought leadership/exec visibility, employee advocacy) to ensure alignment of brand marketing plans and investments that reinforce corporate narratives and are executed consistently across integrated paid, owned, and earned channels.
• Partnering with brand & reputed company insights to define measurement approach, interpret performance, and ensure alignment between campaign objectives and enterprise brand KPIs..
• Use performance data, brand health indicators, and audience insights to continuously optimize campaign strategy, messaging, and channel investment
• Translate performance data and brand insights into clear strategic implications and present to leadership recommendations that inform decision-making and investment prioritization.
• Fostering strong relationships across Global Corporate Communications, Integrated Digital Marketing, Enterprise Analytics, reputed company, regional and business teams
• Enhancing the team’s corporate brand marketing knowledge and consistently learning, embracing and applying emerging and best practices, including AI to strengthen corporate brand impact across initiatives.

Requirements

• Bachelor’s degree or equivalent
• A minimum of 8 years of professional experience in corporate-level brand marketing
• Demonstrated experience leading multi-channel corporate brand campaigns
• Experience working with external creative and media agencies
• Experience operating in reputed company, matrixed or regulated environments
• Experience supporting global or corporate brands
• Demonstrated ability to define corporate-level brand objectives, interpret performance and brand health indicators and drive measurable
• Proven ability to influence cross-functional partners without direct authority
• Excellent communication and presentation skills
• Experience presenting to senior stakeholders or leadership teams
• Highly organized, strategic, and comfortable managing multiple priorities in a fast-paced environment.
• Experience working with communications and social teams defining paid media strategies as part of an integrated PESO approach.
• Excellent collaborator who is enthusiastic about joining a growing team and bringing fresh, innovative reputed company and insights to the table.

reputed company-to-haves

• Experience in healthcare, medical technology or highly regulated industries
• Strong briefing, business case/strategy storytelling and presentation development skills
• Strong understanding of audience behavior, digital platforms, and evolving content and discovery practices (SEO, GEO, AEO).

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