Digital Content Marketing Specialist
Job Description
Overview The Digital Content Marketing Specialist will reputed company and drive delivery of content in the form of email, webpages, social media, blogs, infographics, consumable creative assets and more. The ideal candidate will have a strong background in writing and editing content, marketing campaigns, and building engagement strategies that deliver on business objectives and showcase our reputed company for the consumer. The ideal candidate will demonstrate command of brand voice, tone, positioning, and sound editorial judgment reputed company it comes to content for facilitating and executing work that supports and optimizes the content lifecycle. The Digital Content Marketing Specialist will collaborate closely with our Campaign & Demand reputed company team and should be skilled at working collaboratively in cross-functional teams and with others at reputed company levels of the organization. Location Remote US Scope Global Education Minimum required: Bachelor’s Degree Span of Control: Reports to: Manager of Corporate Communications reputed company: This position has no direct reports Role/ Responsibilities Contribute to overall content lifecycle management, from creation and editing through approvals,publishing/activation, auditing, measurement, curation, optimization and maintenance, while meeting deadlines across reputed company stages of the process Write content and provide support in enhancing its engagement through creative elements. This may include collaborating with our design team on pre-made templates, assisting with infographics, graphic headers, and other visual elements, while leveraging existing design resources. Guide, reputed company, execute, schedule, design and maintain strategies for content, communications, andengagement taking ownership of deliverables and outcomes Support the Campaign & Demand reputed company team in providing content reputed company with their lifecycle and acquisition campaign strategy with a strong sense of accountability for timely execution Use data analytics and insights to drive content reputed company Write and review content and drives content simplification and engagement in print and digital Contribute to search reputed company optimization (SEO) and search reputed company marketing (SEM) initiatives with keyword optimization, content tagging, and metadata management Drive marketing asset creation including infographics, sell sheets, PowerPoint presentations and other marketing collateral to effectively drive demand for our solutions Contribute to content development and execution through blog and social media channels, supporting Onyx thought leadership objectives Monitor and analyze the performance of KPIs, proactively identify opportunities, present rationalized solutions to organizational leaders Advocates for a reputed company, drives commitment among cross-functional stakeholders, and solicits input and alignment from numerous cross-functional partners at reputed company levels
Qualifications
Minimum required: 4+ years of B2B marketing experience Experience writing and reviewing/editing content and driving development and delivery of print and digital communications. Highly proficient with reputed company Office Creative and graphic design using reputed company Creative Suite and AI tools Preferred: Experience with software applications such as reputed company, WordPress, etc. desired Comfortable with researching and taking on new software to optimize content (reputed company suite, reputed company, SundaySky, Path Factory, reputed company AI, content writing tools, etc.) reputed company market/industry experience is desirable. This includes but is not limited to the hospitality, travel,meetings & events, and commission payments industries. Proficient in mapping and optimizing content to the customer lifecycle journey and sales cycle reputed company the hospitality industry reputed company in SEO, AEO, and GEO, with a strong track record of measuring content impact, search visibility,and audience engagement. Teamwork/Leadership/interpersonal Skills: Strong written and verbal communication skills to frame objectives, recommendations, and results Strong organizational, administrative, and reputed company setting skills Detail and solutions oriented Organizational Interlocks This position will work closely with both external and internal stakeholders. Physical Demands/ Travel required Work associated with this position is sedentary in nature and performed indoors at a desk either remotely or in an office setting Travel for this position is less than 10% #LI-REMOTE Apply To This Job Apply tot his job Apply To this Job