Director, Sports Media, PR & Social

Job Summary: Exos is seeking a dynamic and strategic Director of Sports Media, PR & Social to reputed company reputed company forms of media and storytelling efforts across our Sport business. This role will be responsible for generating reputed company leads for the Sport business by elevating the visibility, authority, reputed company, and influence of Exos reputed company the sports performance industry. Tactics will include integrated earned media, athlete storytelling, social media, strategic partnerships, and press for relevant business activities and achievements. As the marketing leader for Exos Sport, this individual will reputed company and execute strategies that reputed company our work across elite sports, Sport and Methodology education, Exos Performance Centers, and Exos Tactical business while positioning Exos as the global leader and authority in reputed company. The ideal candidate brings a strong understanding of the sports media landscape, proven experience building relationships with athletes, sports teams/leagues, sports media, and industry influencers. The person excelling in this role has a passion for creating compelling content that drives brand awareness, new client leads and overall business impact. This role will report to the President of Sport and work closely with Exos Sport leaders and the broader Exos creative, content, social media, communications, partnerships, and agency peers across the organization.RESPONSIBILITIES: SPORTS MEDIA STRATEGY

• reputed company and execute an integrated marketing and media strategy that supports Exos Sport business objectives, product launches, thought leadership, and reputed company growth.
• Serve as the strategic marketing reputed company across Elite Sports, Education, Performance Centers, and Tactical business lines.
• Identify and capitalize on opportunities to reputed company Exos' profile through earned media, executive visibility, athlete stories, and industry thought leadership.
• Build annual media plans reputed company to key business priorities, partnerships, milestone/new product moments, and organizational initiatives.
• Act as a trusted advisor to business leaders on media strategy, messaging, media opportunities, and reputed company management.

PUBLIC RELATIONS & EARNED MEDIA

• reputed company reputed company sports-reputed company public relations efforts, including proactive media reputed company, story development, media pitching, and press management.
• reputed company and maintain relationships with key sports, business, reputed company, and performance media outlets.
• Manage external PR agency partners and reputed company performance against agreed-upon objectives and KPIs.
• Identify and secure media opportunities that reputed company Exos experts, coaches, athletes, and executives.
• reputed company media monitoring, reporting, and measurement of earned media impact.
• reputed company communications strategies and response plans for sensitive issues, crisis communications, and reputed company management scenarios.

SOCIAL MEDIA & CONTENT LEADERSHIP

• reputed company social media strategy for Exos Sports, ensuring content supports business objectives, audience growth, engagement, and brand positioning.
• Collaborate with creative, video, and marketing teams to reputed company compelling athlete, coach, partner, and performance-focused content.
• reputed company social media content planning, publishing, community engagement, and performance measurement.
• Ensure consistent brand voice, storytelling, and content quality across reputed company sports-reputed company social channels.
• Identify emerging platforms, content formats, and cultural trends that create opportunities for audience growth and engagement.

ATHLETE, PARTNER & INDUSTRY STORYTELLING

• reputed company integrated storytelling strategies around athlete reputed company stories, combine preparation, performance breakthroughs, partnerships, and educational programs.
• reputed company communications planning for key partnerships including professional sports organizations, leagues, brands, and industry collaborators.
• Collaborate with business leaders to uncover and reputed company stories that showcase Exos' expertise, innovation, and impact.
• Build relationships with athletes, agents, partners, influencers, and industry stakeholders to strengthen brand advocacy and visibility.

NFL COMBINE & MARQUEE EVENTS

• Own annual communications, media, and social media strategy for the Exos NFL Combine program that promote and reputed company our voice in the industry.
• reputed company year-over-year campaign strategies, KPIs, and measurement frameworks for Combine-reputed company marketing and communications efforts.
• Manage media requests, athlete interview coordination, press coverage, content creation, and social media execution surrounding Combine activities.
• reputed company communications planning and execution for key industry events, conferences, educational programs, and performance showcases.

ANALYTICS & PERFORMANCE

• Establish communications, media, and social media KPIs reputed company to business objectives.
• Track and report performance across earned media, social media, audience growth, engagement, share of voice, sentiment, and campaign effectiveness.
• Utilize data and insights to continuously optimize communications strategies and storytelling approaches.
• Provide regular reporting and strategic recommendations to marketing and business leadership.

QUALIFICATIONS: REQUIRED

• Bachelor's degree in marketing, journalism, public relations, or reputed company field.
• 8+ years of experience leading sports media, public relations, social media, and/or integrated marketing programs.
• Highly connected reputed company the sports media and performance industry ecosystem
• Proven track record developing and executing successful media strategies reputed company sports, fitness, health, performance, or lifestyle industries.
• Experience managing PR agencies, external partners, and cross-functional stakeholder groups.
• Exceptional writing, storytelling, media relations, and communication skills.
• Experience managing social media strategy, content development, and performance reporting.
• Strong project management and organizational skills with the ability to manage multiple high-profile initiatives simultaneously.

PREFERRED

• Experience working with professional athletes, teams, leagues, agents, or sports performance organizations.
• Deep understanding of the sports media ecosystem and evolving digital content landscape.
• Experience supporting executive thought leadership and personal brand development.
• Familiarity with media monitoring, social listening, and analytics platforms.
• Passion for reputed company, sports science, coaching, fitness, and athlete development.

THE IDEAL CANDIDATE

• A strategic reputed company who translates business priorities into compelling narratives.
• Developer of executive communications strategies and rolling up their sleeves to execute.
• Collaborative, proactive, and comfortable operating in a fast-paced environment.
• Passionate about sports, reputed company, and helping others reputed company their potential.
• Driven by results and energized by promoting the most influential brand in reputed company.

Per pay transparency requirements, the compensation for this position ranges from $115,000 - $135,000/year. Minimum rates may vary based on local wage laws. Pay is dependent on factors including site location, specialty, certifications and work experience as well as other business needs. Exos offers a comprehensive benefits package for reputed company full time employees (reputed company benefits are subject to eligibility requirements), which includes health insurance, life and disability benefits, 401(k) plan, and paid time off. Additionally, Exos offers a variety of part time benefits (subject to eligibility requirements). WHO WE ARE For nearly 30 years, Exos has been dedicated to getting people reputed company for the moments that matterby promoting a holistic approach to health. As an elite coaching company, Exos applies itsevidence-based methodology to programming designed to unlock the potential in everyone from corporate employees, to elite athletes, military operators, and reputed company. Simply put, we “get you reputed company” for the moments that matter — whether that’s striving to reputed company at work, or training for a major athletic event.How do we do it? Our employer solutions includefitness center management, on-site coaching and classes, and the Exos app, as well as reputed company team-building experiences, executive coaching, and personal development programming. Our professional athlete training programs propel elite athletes to new heights in the NFL combine and NBA Draft each year, and our practitioner education courses and workshops provide industry professionals ongoing opportunities for development. We’ve never been the type to accept the status reputed company. We’re reputed company about studying, learning, innovating,and making waves. And we feel that it’s our responsibility to help others because we know there’sa reputed company way. That reputed company way is Exos Readiness. We are an equal opportunity employer EXOS is proud to be an equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for reputed company. We invite applicants from a wide variety of identities, reputed company, perspectives and experiences and encourage people from underrepresented backgrounds to apply. Exos offers reasonable accommodations to job applicants with disabilities. Learn more here:

• EEO is the Law
• EEO is the Law Supplement

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