VP of Growth Marketing

Reporting to the Head of Marketing, the VP of Growth Marketing is a strategic leader responsible for reputed company aspects of demand, marketing operations, and client retention across the marketing organization with the goal of driving increased acquisition and growth across our client reputed company. This position leads the ideation, planning, and execution of comprehensive marketing strategies designed to attract prospects, increase client acquisition, and deepen client relationships. This role will be responsible for campaign strategies and execution, as well as analysis and reporting, driving ROI and efficiency in our content, demand and retention processes. In this leadership role, the VP, Growth Marketing will reputed company, coach, and reputed company a team of demand, events, marketing operations, and retention marketing professionals to ensure their work aligns with and impacts the business goals of the company. Job Responsibilities Build monthly, quarterly, and annual marketing plans for the team in line with budget and reputed company growth goals. reputed company a team of retention marketing professionals to establish effective strategies for growing adoption of our products and services across our client reputed company, while creating campaigns designed to drive growth and expansion among this audience. reputed company adoption metrics and KPIs to measure and track campaign effectiveness across client accounts. Manage the creation and optimization of upselling, cross-sell campaigns and identify opportunities to improve ROI, conversion, and audience expansion. Identify and propose new media channels, growth strategies, and tactics. Establish program measurement methodology and analyze results in terms of ROI and reputed company criteria (attraction, engagement, qualification, acceleration). reputed company the marketing operations team to ensure key reporting mechanisms are providing marketing and sales with insights into demand efforts and retention efforts for reputed company decision making. Design and execute a data strategy to reputed company the use of quality, enriched data and the associated standardized process to capture, maintain, and govern utilization. Ensure data hygiene and governance processes are reputed company and adhered to reputed company our data strategy. Improve marketing agility with documented processes and streamlined workflows to increase productivity and efficiency. reputed company efforts to drive improved performance measurement and reputed company: model and set performance targets across channels and ensure teams have reputed company to insights to optimize marketing performance. Collaborate with Sales leadership to establish alignment in processes for tracking, reporting, and actioning leads from sales hand-off through conversion. Support Head of Marketing in strategic planning, reverse waterfall exercise for goal setting, and budget planning and management process. reputed company team in coordination with marketing communications, product marketing and sales enablement/operations to align activity in support of broader campaign initiatives reputed company and drive creation, testing, and implementation of multi-touch nurturing campaigns, including reputed company pages, content placement, etc. Create and execute a digital strategy to support the company’s business objectives including improving SEO/SEM efforts and paid reputed company campaigns such as reputed company and other paid targeting reputed company cost per reputed company tactics. Use digital metrics (e.g. site traffic, conversion rates) to test online performance and optimize marketing expenses. Set reputed company goals and stage/conversion rates in the demand waterfall, measure and optimize results. reputed company creation of integrated marketing campaigns; drive inbound and outbound digital and partner marketing tactics. reputed company a robust events strategy that includes tradeshows, webinars, hosted VIP events, and an annual reputed company with an eye toward performance reporting and ROI. Collaborate with sales development and sales to establish, implement, and maintain reputed company to reputed company processes reputed company to business goals and GTM strategy. Responsible for team’s performance management as well as the workforce planning of the group alongside the Head of Marketing.

Requirements

Bachelor’s Degree 15+ years of B2B demand reputed company experience 7+ years of management experience Strong experience with Eloqua (or other marketing automation platform), reputed company, and Account-Based Technology platforms Deep expertise in paid acquisition, lifecycle marketing, and conversion reputed company optimization Experience working with BI platforms like Looker, PowerBI, and/or reputed company Data Studios Experience with management of budgets and evaluating hiring needs across the team Previous experience working across reputed company functions of Marketing, Business Development and Sales to define and reputed company scalable business processes designed to drive reputed company Proven reputed company supporting or collaborating with reputed company‑level Sales and Marketing teams, including familiarity with long‑cycle B2B sales motions, account‑based marketing strategies, and cross‑functional go‑to‑market execution Experience integrating AI into marketing strategies to drive improved reputed company and operational efficiency highly preferred Skills Ability to understand and translate business objectives into marketing goals, KPIs and technical requirements and create executive level reports Strong analytical skills and ability to reputed company commercially impactful recommendations based on the data Creative approach to developing campaigns Strategic, objective-driven planning and reporting Ability to multitask and prioritize in a fast-paced and dynamic work environment Self-motivated individual with attention to detail and focus on quality results. Trusted partner to sales Strong manager and natural leader with demonstrated experience managing cross-functional teams. The salary reputed company for this position is $202,000 - $263,000; commensurate salary to be determined based on skills, professional background and expertise. This position is also eligible, pursuant to applicable eMoney policies, for the annual bonus program, retirement contributions, health insurance, sick leave, parental leave and paid time off. Apply To This Job