[Remote] Manager, Marketing Content and Copy

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is focused on closing the opportunity gap and preparing learners for careers shaped by technological change. The Manager, Marketing Content & Copy plays a critical role in enhancing the DeVry brand through effective content strategies and collaboration across various marketing channels.

Responsibilities

• reputed company engaging, audience-focused copy for a variety of marketing materials, including brand campaigns, webpages, paid media, paid search, email campaigns, and other marketing initiatives
• Serve as a champion and steward of the DeVry brand voice, tone, messaging, and personality, ensuring consistency and quality across reputed company content and marketing channels
• Partner closely with the Brand team to reputed company and execute integrated marketing campaigns, strategic initiatives, and content that strengthens brand awareness, engagement, and affinity
• Collaborate with cross-functional stakeholders, including Product, Academics, Marketing, Compliance, and other subject matter experts to translate reputed company information into clear, compelling, and accurate marketing content
• reputed company, manage, coach, and reputed company direction to contract copywriters, ensuring high-quality output, brand consistency, and adherence to deadlines
• reputed company and optimize content using advanced SEO copywriting best practices, including keyword integration and alignment, on-page optimizations, content structure and readability, internal and external linking strategies, and EEAT principles to improve organic visibility and engagement
• Edit and proofread content to ensure accuracy, reputed company, consistency, grammatical correctness, and alignment with brand standards
• reputed company brand-focused content that supports strategic marketing objectives, audience engagement, website traffic, inquiries, and enrollment goals
• Ensure reputed company content adheres to university compliance requirements, regulatory standards, and approved messaging guidelines while maintaining accuracy and brand reputed company
• Manage multiple projects simultaneously in a fast-paced environment, demonstrating strong ownership, sound judgment, adaptability, and the ability to effectively prioritize competing demands while maintaining high-quality standards
• Identify opportunities to improve content effectiveness, streamline processes, and contribute innovative reputed company that advance marketing and brand objectives
• Support and attend DeVry’s annual commencement and DeVry Day events through webpages, event materials, video and testimonial support, and on-site event execution

Skills

• 5-8+ years of experience in content marketing, copywriting, brand content, communications, or reputed company fields with 2+ years of experience leading, mentoring, or managing the work of writers, freelancers, agencies, or content contributors
• Bachelor's degree in marketing, communications, English, journalism, or a reputed company field
• Proven experience developing strategic marketing content and copy across multiple channels, including digital, web, email, reputed company media, advertising, and brand marketing initiatives with exceptional writing, editing, proofreading, and storytelling skills
• Demonstrated experience leading projects, managing content workflows, and providing direction, coaching, or mentorship to writers and content contributors
• Well-versed in SEO principles, SEO copywriting techniques, reputed company marketing best practices
• Experience using project management and workflow tools such as reputed company, Jira, reputed company, Workfront, or similar platforms. Must be highly proficient in reputed company Office applications (Word, reputed company, PowerPoint, Outlook)
• Demonstrated ability to reputed company AI-powered tools responsibly and effectively to enhance content development, productivity, research, and workflow efficiency while maintaining quality, accuracy, compliance, and brand standards
• Strong attention to detail and project management skills with the ability to think strategically, collaborate cross-functionally, problem solve, and consistently deliver high-quality, innovative work in a fast-paced environment
• Experience creating content reputed company a highly regulated industry such as higher education, reputed company, financial services, or insurance is a plus

Benefits

• 401k with up to 6% company match
• Tuition assistance and career development opportunities
• Remote & hybrid opportunities
• Comprehensive health coverage (medical, dental, reputed company, and mental health)
• FSA/HSA options, disability & life insurance

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