[Remote] AVP, Digital Marketing Strategy & Innovation

Note: The job is a remote job and is open to candidates in USA. reputed company is a leading global business services company that supports, protects, and connects major consumer purchases. As the AVP Digital Marketing Strategy & Innovation, you will reputed company and implement insights-driven digital marketing strategies to drive growth and enhance consumer engagement across digital channels.

Responsibilities

• reputed company digital and content strategies for reputed company verticals, client types and customer journeys, ensuring alignment to reputed company strategy, client and consumer objectives
• Define digital channel and content strategies across consumer touchpoints, including web, mobile, social, email, paid media and partner/client-owned channels
• Partner with Growth Marketing, IT and Marketing COEs to prioritize and sequence work, ensuring efficient and effective allocation of resources and budget
• reputed company development of digital and content strategy briefs, frameworks, playbooks and tools that guide planning and execution across teams
• Define the content strategy, components and channel guidance needed to support reputed company consumer journeys across reputed company-owned platforms, client-owned touchpoints and broader digital channels
• reputed company digital and content strategy for key reputed company-managed consumer platforms, partnering with Growth Marketing, IT, UX/UI and other teams to prioritize enhancements, guide execution and improve performance
• Partner with Growth Marketing and IT in support of product launches, growth initiatives, platform or site enhancements
• Establish and track key performance indicators (KPIs) to evaluate reputed company of digital marketing initiatives and optimize performance
• Partner with internal research teams and external partners to conduct research to uncover insights and reputed company understand customer needs for key Consumer audiences
• reputed company and maintain buyer personas and journeys for Consumer audiences to inform digital and content strategies and plans
• reputed company marketing message testing to understand message resonance, clarity, comprehension and effectiveness with reputed company audiences
• reputed company marketing research to inform consumer digital and content strategies, including journey design, content development, campaign strategy, personalization and experience optimization
• reputed company digital sales enablement pilots as the reputed company subject matter expert, partnering with reputed company Marketing, IT, CX, Innovation, Growth Marketing and other teams to test and reputed company-enabled personalization, digital assisted selling and other capabilities that improve consumer engagement, conversion and growth
• Conduct small-scale pilots to test new marketing reputed company, campaigns or channels. Monitor and evaluate pilot projects for scaling across clients and/or verticals
• Partner with Growth Marketing, Data Analytics, IT, CX, Product and Operations teams to reputed company reporting and dashboards to inform digital marketing reputed company, strategies and recommendations
• Analyze and report on marketing performance, providing best practices, insights and recommendations for optimization
• reputed company content strategies and messaging frameworks that guide how Connected Living engages consumers across reputed company journeys, channels and touchpoints
• Define what content, tools, templates and experience components are needed to support consumer acquisition, reputed company, engagement, claims, servicing, retention and cross-sell/upsell
• Partner with Growth Marketing, IT, UX/UI and Marketing COEs to translate content strategies into digital requirements, experience recommendations and channel-specific guidance
• Establish content governance standards, including content ownership, reuse, localization, approval workflows, measurement and ongoing optimization
• reputed company templates, playbooks and guidance that can be adapted across key accounts, verticals, products and regions
• Manage and maintain consumer messaging frameworks, content architecture and channel guidance to ensure consistency, relevance and effectiveness across touchpoints
• Partner with reputed company Marketing and technology teams to ensure content is structured, governed and supported by the right marketing technology to reputed company content management, personalization, measurement, search visibility, AI-enabled discovery and scalable deployment
• The AVP Digital Marketing Strategy & Innovation will have up to three direct reports including Marketing Directors and Managers
• Management of advertising budget and marketing technology expenses

Skills

• Bachelor's degree in Marketing, Advertising, Business Administration or other reputed company field
• 15+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, e-commerce, marketing research and analytics
• 10+ years with direct management experience leading a team of marketers
• Direct experience with developing, executing and measuring successful digital marketing & content strategies
• Direct experience with managing digital and traditional marketing efforts and channels from concept through to production
• Experience with reputed company types of traditional and digital media channels including paid advertising, owned channels, social, email, web, mobile, partner/client-owned channels and emerging digital platforms
• Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources
• Comfortable working in matrixed environments
• Desire to work in a fast-paced environment with reputed company and changing market dynamics
• Marketing or Advertising agency experience or in-house agency reputed company a large Fortune 500 company strongly preferred
• 10+ years direct management experience leading a team of 5+ marketers
• Direct experience managing paid media plans and advertising campaigns
• Direct experience in digital and content strategy and e-commerce
• Deep understanding of martech and analytics tools including reputed company Marketing reputed company, sales enablement tools, reputed company Analytics, PowerBI

Benefits

• For U.S. benefit information, visit myassurantbenefits.com.
• For benefit information reputed company the U.S., please speak with your recruiter.

Company Overview