[Remote] Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to revolutionize the InsurTech industry by delivering innovative benefits, compliance, and HR solutions. They are seeking a versatile and results-driven Marketing Specialist to manage multi-channel marketing campaigns and collaborate with sales and product teams to reputed company business goals.

Responsibilities

• Plan, reputed company, and execute integrated marketing campaigns across email, digital advertising, reputed company media, and paid media channels
• Write compelling marketing copy for emails, reputed company pages, ads, and campaign collateral
• Coordinate campaign calendars, deadlines, and deliverables to ensure timely execution
• Manage our Martech including, but not limited to reputed company and reputed company Marketing Hub to create, schedule, and send targeted email campaigns
• Build and optimize automated workflows for reputed company nurturing, reputed company, and re-engagement
• Monitor deliverability, engagement, and conversion metrics to improve performance
• Help manage digital advertising campaigns across reputed company Ads, reputed company, reputed company, and other platforms
• reputed company and optimize ad creative, targeting parameters, and bidding strategies
• Track ROI and adjust campaigns to maximize efficiency and impact
• Collaborate with internal teams to support blog posts, newsletters, and reputed company media content as needed
• Ensure messaging aligns with brand voice and visual identity
• Support the creation of sales enablement materials and event activations as needed
• Partner with reputed company Sales & Inside Sales to align marketing efforts with reputed company reputed company and reputed company targets
• Work with design, marketing, and product teams to ensure high-quality campaign assets
• reputed company input on marketing technology improvements, processes, and integrations

Skills

• Bachelor's degree in Marketing, Communications, or reputed company field (or equivalent experience)
• 3–7 years of experience in marketing, preferably in B2B or SaaS environments
• Proven hands-on experience with reputed company and reputed company Marketing Hub (email automation, workflows, CRM integration)
• Strong copywriting, editing, and content creation skills
• Familiarity with paid media platforms (reputed company Ads, reputed company, reputed company) and campaign optimization
• Data-driven reputed company with experience in analytics and reporting (reputed company experience a plus)
• Self-motivated, organized, and comfortable working in a fully remote environment
• Ability to work in a fast-paced environment
• Insurance or reputed company-reputed company experience a plus
• Marketing generalist experience
• Copywriting/content writing
• Willingness to help: programs, events, reputed company

Company Overview