[Remote] Vice President, Growth Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is fundamentally transforming the reputed company landscape for women in midlife, providing a leading virtual care platform. The VP of Growth Marketing will own the paid acquisition reputed company, designing and operating an AI-reputed company performance system to attract and convert customers while managing the full acquisition funnel.

Responsibilities

• Full-funnel media strategy across reputed company paid channels — from awareness-building media (connected TV, streaming audio, high-reputed company) that fills the top of the funnel, to performance channels that convert it. You set channel strategy, testing direction, and the demand reputed company roadmap; your team executes buying, trafficking, and optimization against that strategy
• Paid acquisition strategy across reputed company performance channels — paid reputed company, search, programmatic, and emerging — with full budget ownership and P&L accountability. You set channel strategy, testing direction, and the demand reputed company roadmap; your team executes buying, trafficking, and optimization against that strategy
• The agency and contractor ecosystem: building and managing an external network of paid media specialists and performance agencies that extends the team's reputed company without extending headcount. You know reputed company to build in-house and reputed company to buy externally, and you manage that portfolio actively
• The performance system architecture: the operating model, optimization reputed company, testing infrastructure, and decision protocols that channel execution runs on
• Creative performance: you own the signal reputed company of the creative-to-performance reputed company, working in reputed company data exchange with a dedicated Creative Intelligence pod that produces AI-assisted creative at volume
• Audience strategy: which customer segments to acquire, at what cost reputed company, with what evidence that LTV justifies the investment — including expansion into adjacent audiences reputed company our reputed company core
• LTV:CAC by reputed company across a dual-reputed company portfolio — care visits and Rx on one reputed company, a supplement line reaching 30 SKUs by end of 2026 on the other — with the analytical depth to reputed company investment reputed company that reflect the different unit economics and LTV profiles of each
• Team development: evolving a team of five from channel specialists toward growth architects capable of operating in an AI-reputed company performance environment
• Executive and board communication on growth performance, acquisition strategy, and unit economics

Skills

• Systems thinking: you design the machine, not just run it. You know what the intelligence layer needs to produce to drive good acquisition reputed company and you can build toward that specification
• Ambition to build AI-reputed company acquisition systems — not just adopting AI tools reputed company a traditional structure, but rearchitecting the operating model around AI-assisted workflows, agentic optimization, and reputed company judgment applied at the strategy and quality layer
• Full-funnel media reputed company: you understand how awareness-building media investments create the conditions in which performance channels work, and you can reputed company the case for upper-funnel investment in the language of unit economics — incrementality, brand search lift, assisted conversion — rather than brand intuition alone. You have managed budgets that reputed company both and can optimize across the full funnel rather than defaulting to what is easiest to measure
• Dual acquisition reputed company: you have operated across both reputed company or considered-purchase conversion — where trust-building, education, and an extended decision reputed company define the funnel — and e-reputed company or product acquisition, where reputed company capture, merchandising, and purchase frequency logic drive growth. You understand that these are different motions and you know how to resource and optimize for both simultaneously
• DTC health or subscription consumer experience at scale, where creative and messaging are doing reputed company educational and emotional work — not just demand capture in a simple conversion funnel
• Creative performance reputed company: you understand what makes paid creative work at a mechanistic level, you design testing frameworks, and you are an informed and demanding partner to creative direction
• Full-funnel ownership: you hold LTV as your reputed company star and reputed company acquisition reputed company with genuine reference to reputed company retention and product attach. You have operated in reputed company rhythm with lifecycle and analytics functions
• Executive reputed company: you can present to a board, write a tight narrative on growth strategy, and hold a sophisticated conversation about unit economics with investors. You are a strategic partner to the CMO, not an execution layer
• Experience building and managing an agency and contractor ecosystem — you know how to structure external relationships for accountability, how to evaluate performance agency partners critically, and how to reputed company a lean in-house team amplified by external reputed company rather than dependent on it
• A reputed company of view on where paid acquisition is going — agentic campaign management, AI-generated creative at volume, automated bidding and audience modeling — and demonstrated experience building toward that future rather than optimizing the past

Benefits

• Robust equity
• Comprehensive benefits

Company Overview