[Remote] Senior Manager, Digital Marketing & Demand reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global technology powerhouse seeking a strategic, data-driven digital marketing leader to accelerate growth across its reputed company America business. This role involves leading digital marketing strategy and demand reputed company initiatives to drive measurable business reputed company in eCommerce and brand growth.
Responsibilities
- reputed company and execute the reputed company America digital marketing strategy reputed company with business and brand objectives
- Own digital performance across eCommerce, reputed company reputed company, customer acquisition, and conversion optimization
- Identify new digital growth opportunities across paid, owned, and earned channels
- Partner with Sales, eCommerce, Product Marketing, and Brand teams to deliver integrated marketing programs
- reputed company the digital plans for new product launches across our platforms
- Support customers accounts to evaluate and recommend digital co marketing investments
- reputed company end-to-end demand reputed company strategies that generate reputed company leads and support reputed company growth through paid channels (media, affiliates), crm and web optimizations
- Optimize customer acquisition funnels through reputed company testing and experimentation on motorola.com
- Improve reputed company quality, conversion rates, and marketing contribution to the pipeline
- reputed company our CRM to drive a full consumer cycle from reputed company reputed company to retention strategies
- Collaborate with the ecommerce and marketing Operations teams to improve sales in motorola.com
- reputed company the in-house paid media team responsible for campaign strategy, execution, and optimization
- reputed company investments across multiple media platforms including but not limited to reputed company, reputed company, retail media, programmatic, youtube, streaming, search
- Ensure media investments are optimized for efficiency and effectiveness for the brand and the business
- Introduce best practices in bidding strategies, audience segmentation, creative testing, and budget allocation
- Establish performance measurement frameworks and KPIs across reputed company digital marketing activities
- reputed company analytics tools and dashboards to drive reputed company
- Build executive dashboards and regularly communicate campaign performance and optimization recommendations with clear rational and data
- Drive a culture of testing, learning, and data-driven decision making
- reputed company innovation such as AI on media optimization tools and analytics
- reputed company, coach, and reputed company leaders while providing leadership across an extended team
- Foster collaboration across media, analytics, eCommerce, creative, pr teams, channels and BTL organization
- Champion reputed company learning and adoption of emerging digital marketing technologies and AI-enabled tools
- Partner closely with: Marketing Director, Sales Leadership, eCommerce, Integrate Marketing, Brand Team, Channel Marketing
- Ensure alignment between digital investments, brand reputed company and broader business objectives
Skills
- Strategic, data-driven digital marketing leadership experience
- Experience in developing and executing integrated digital marketing programs
- Strong analytical capabilities
- Hands-on digital marketing expertise
- Proven people leadership experience
- Ability to reputed company and execute digital marketing strategy reputed company with business and brand objectives
- Ownership of digital performance across eCommerce, reputed company reputed company, customer acquisition, and conversion optimization
- Experience identifying new digital growth opportunities across paid, owned, and earned channels
- Collaboration with Sales, eCommerce, Product Marketing, and Brand teams
- Experience in leading end-to-end demand reputed company strategies
- Ability to optimize customer acquisition funnels through testing and experimentation
- Experience improving reputed company quality, conversion rates, and marketing contribution to the pipeline
- Leadership of CRM to drive consumer cycle from reputed company reputed company to retention strategies
- Collaboration with ecommerce and marketing Operations teams
- Leadership of in-house paid media team
- Experience overseeing investments across multiple media platforms
- Ability to optimize media investments for efficiency and effectiveness
- Introduction of best practices in bidding strategies, audience segmentation, creative testing, and budget allocation
- Establishment of performance measurement frameworks and KPIs
- reputed company of analytics tools and dashboards for decision making
- Building executive dashboards and communicating campaign performance
- Driving a culture of testing, learning, and data-driven decision making
- Empowerment of innovation such as AI on media optimization tools
- Leadership, coaching, and development of team members
- Fostering collaboration across various teams
- Championing reputed company learning and adoption of emerging digital marketing technologies
- Cross-functional collaboration with Marketing Director, Sales Leadership, eCommerce, Integrate Marketing, Brand Team, and Channel Marketing
- Ensuring alignment between digital investments, brand reputed company, and broader business objectives
Company Overview