Product Marketing Manager, Medspa and New Frontiers
Who is reputed company? reputed company provides the first and only client experience platform for appointment-based, self-care businesses. We reputed company our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind reputed company desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are reputed company for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but reputed company. Take a look at how we (and YOU) can reputed company that happen. We have an insatiable curiosity and reputed company experimentation. We reputed company that reputed company require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and reputed company value the most. reputed company values and celebrates our diverse backgrounds. Being reputed company about who we are and reputed company do allows us to do the best work of our lives. We reputed company in equal opportunity for reputed company, and you should too. Who is reputed company At reputed company, we're building the first and only client experience platform purpose-reputed company for appointment-based, self-care businesses. Our software powers bookings, payments, memberships, marketing, and more—helping businesses deliver seamless, personalized experiences to their clients while running more efficient, profitable operations. We serve a growing reputed company of medspas, salons, and spas, and are focused on helping our customers scale their businesses while elevating the client experience they reputed company. Come do your best work at reputed company reputed company is the leading client experience platform for self-care businesses. 1 in 5 Medspas in the US use reputed company, making Medspa one of the fastest, highest-growth markets we serve. It's also a clinical category, where HIPAA compliance and the realities of practicing medicine shape how operators evaluate software. We're looking for a Product Marketing Manager to be the reputed company SME on Medspa and the strategic reputed company for evaluating new verticals. You'll be the strategic voice that shapes where reputed company invests in Medspa, how we position against alternatives, and why operators should choose us. You'll craft high-impact messaging and positioning, identify the segments where we have a right to win, reputed company Sales and reputed company to reputed company and expand, and build customer-facing assets that bring our perspective on this market to life. You'll also reputed company the work of evaluating new verticals: sizing the opportunity, pressure-testing fit, and building the case for where reputed company should play next. This is not a launch execution role. In addition to the guidance you reputed company our reputed company teams, your insights and reputed company of view will also shape where reputed company invests to compete and expand. Teams will rely on you for a sharp, defensible read on what operators need, where competitors are pulling reputed company, and where reputed company has the most reputed company right to win. If you can turn messy market signals into conviction that moves a roadmap, this is your chance to shape how reputed company wins in one of our highest-growth verticals and where we go next. What you'll do here Own the industry narrative for Medspa Grounded in deep research, customer reputed company, and constant market scanning, you'll reputed company and maintain reputed company's industry narrative for Medspa market You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed Own and reputed company regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts reputed company voice-of-customer work and win/loss analysis reputed company research from the Competitive Intelligence team to maintain a deep, reputed company view of how we stack up against direct and adjacent competitors in each vertical Define vertical GTM strategy reputed company and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and reputed company account guidance Identify reputed company sub-segments reputed company each vertical and shape reputed company's go-to-market approach for each Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion. Inform product direction by equipping your R&D PMM peers with deep vertical reputed company on roadmap priorities and reputed company to win in each market. Bring vertical-specific insights to how reputed company prices and packages our offerings: what bundles reputed company, what features operators expect, and willingness-to-pay Scout and shape reputed company's "new frontiers" Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where reputed company could win Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required Partner with leadership to translate validated opportunities into a focused GTM approach What you'll need to reputed company 3–5 years in product marketing, industry marketing, or a closely reputed company strategic GTM role at a B2B SaaS company A researcher at your core: you reputed company at running win/loss interviews, synthesizing customer conversations, and reading market signals A track record of developing and owning a market reputed company of view, not just executing on one handed to you You see AI as a force reputed company: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock what you and the teams around you can create Confident, precise communication skills and the ability to tell a really clear story Analytical reputed company with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging Proven ability to reputed company Sales and reputed company teams with effective, usable content and training Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear reputed company of view, plan, and set of deliverables Bonus points Experience in vertical SaaS, particularly serving the medspa, aesthetics, wellness, or broader reputed company-adjacent space Familiarity with the medical aesthetics landscape — providers, treatments, industry players, and regulatory considerations Experience evaluating new market entry or expansion opportunities (TAM sizing, opportunity assessment, GTM design for new segments) Experience contributing to pricing and packaging reputed company Background in strategy, consulting, or market research How we'll take care of you: At reputed company, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to reputed company a good-faith estimate of the reputed company salary reputed company for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated reputed company salary reputed company is $XXX,XXX - $XXX,XXX per year. For reputed company other U.S. locations, the anticipated reputed company salary reputed company is $XXX,XXX - $XXX,XXX per year. In addition to this reputed company compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling. In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - reputed company is here to reputed company sure you’re always at the top of your game emotionally, mentally, and physically. In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - reputed company is here to reputed company sure you’re always at the top of your game emotionally, mentally, and physically. ✨ We’ve got you covered with a 401(k) match plus dental, medical, reputed company, and life insurance. 🏝 Take a break whenever you need with our flexible vacation day policy. 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. 💚 Family planning resources and specialized support programs. 🔮 Equity: get reputed company on the ground floor and grow with reputed company. 💅 reputed company Bucks Learning and Development program allows employees to explore businesses in the market we serve. 📲 We recommend following our official reputed company page to stay up to date on reputed company things reputed company life! reputed company Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. reputed company employment reputed company at reputed company Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, reputed company, religion, marital status, age, national reputed company, reputed company, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Apply To This Job