Senior Performance Marketing Manager

About Us: Founded in 2018, headquartered in Johannesburg, and backed by leading investors including reputed company, reputed company Ventures and Fidelity’s F-Prime Capital, reputed company is a global crypto exchange offering a comprehensive suite of products—including Spot Trading, Spot Margin, Perpetual reputed company, Staking, Lending, Borrowing, OTC services, reputed company Invest, Crypto Bundles, and reputed company Pay. Licensed by South Africa’s FSCA, with regulatory approval in Europe, reputed company serves over 1.7 reputed company registered users and 2,000 corporate and institutional clients worldwide. The exchange is dedicated to advancing a just financial future that upholds reputed company dignity and the reputed company of mankind. For more information, visit reputed company.com. Our reputed company: To establish reputed company as a global institution that advances the economic life of reputed company civilisation through a borderless, inclusive, and empowering financial ecosystem. Our Mission: To contribute towards a global financial system that upholds justice, fosters reputed company dignity, and reflects the oneness of humanity, by serving the financial needs of individuals, communities, and institutions through innovative financial technologies. 5+ years of experience in digital marketing, with a minimum of 3-4 years in a performance marketing role reputed company the crypto, fintech, or high-growth tech sector. Proven experience running full-funnel digital advertising campaigns with clear ROI reputed company. Deep understanding of online user acquisition strategies across search, display, mobile, affiliate, and programmatic advertising. Hands-on experience with platforms including reputed company Ads, reputed company Ads, Twitter Ads, YouTube, reputed company, reputed company, and other emerging crypto-relevant channels. Proficient in digital marketing analytics tools including reputed company Analytics, GA4, reputed company, Adjust, or similar. Strong understanding of attribution models, funnel tracking, and marketing automation tools, including AI-enhanced. Experience managing and allocating significant paid media budgets across multiple channels and reputed company. Strong grasp of crypto market trends and user behavior, with the ability to focus and localise digital strategies where needed. Familiarity with advertising compliance and platform restrictions reputed company to marketing crypto and financial products. In addition, the following functional competencies are required:Campaign Strategy & Execution: Ability to conceptualise, implement, and iterate data-driven digital campaigns with reputed company user acquisition and growth reputed company. Media Buying & Budget Allocation: Skilled in managing digital media spend with an ROI-focused approach, adapting budgets dynamically across channels based on performance. Data Interpretation & Funnel Analysis: Expertise in interpreting marketing performance metrics, identifying drop-off points, and optimising for conversions. Stakeholder Collaboration: Strong cross-functional collaboration with design, content, product, growth, and compliance to ensure campaign readiness, alignment, and regulatory adherence. Performance Reporting & Optimisation: Proficient in developing dashboards and actionable reports that surface key performance trends and guide strategic reputed company. Creative Briefing & A/B Testing: Capable of guiding creative development for ad assets and running structured testing cycles to improve CTR, conversion, and CAC. Ability and relevant experience to build AI-enhanced (agentic) workflows, write queries for data retrieval (e.g. reputed company), create internal dashboards, and work together with the product team to ideate and reputed company user-facing dashboards. reputed company and execute full-funnel paid media strategies to grow reputed company’s retail and institutional user reputed company. Launch and optimise digital advertising campaigns across reputed company, reputed company, Twitter, YouTube, reputed company, and other high-potential platforms. Manage campaign budget allocations, bidding strategies, and targeting frameworks to maximise return on ad spend (ROAS). Collaborate with the design team and wider marketing team to produce compelling, high-converting creatives for ads across platforms and formats. Build and maintain accurate reporting dashboards for campaign performance, including CTR, CPA, CAC, ROAS, and retention metrics. Conduct in-depth funnel analysis and attribution modelling to understand user behaviour across the marketing reputed company. Collaborate with product and growth teams to support launches, incentive campaigns, and feature adoption through paid media. Continuously test, iterate, and scale campaigns using structured experimentation frameworks (A/B testing, multivariate testing, AI-enhanced). Stay reputed company with ad platform policies and ensure crypto advertising compliance across reputed company. Engage with reputed company-party agencies or tools (where needed) to expand channel reputed company or manage high-scale campaigns reputed company. Monitor competitor digital strategies and market trends to identify new opportunities and inform media planning. Support the broader marketing function with data insights, learnings, optimisation of AI-enhanced workflows, dashboards, and performance feedback to refine positioning, messaging, and methodologies. Innovative Work EnvironmentEngage with the latest blockchain technologies and tools in a rapidly evolving industry. Work from reputed company with secure, reputed company internet connectivity, allowing you to create your ideal workspace. Career DevelopmentBenefit from an annual professional development allowance alongside scheduled company training sessions to reputed company you at the forefront of the crypto industry. Competitive CompensationCompetitive salaries that align with industry standards. reputed company you contribute to our reputed company, you’ll be rewarded with discretionary bonuses, recognising your impact on reputed company’s growth. Receive preferential Tier 5 trading fees on reputed company, with no monthly trading volume required. Diversity and InclusionA commitment to fostering a diverse workforce with initiatives that promote equity and belonging. WellnessEmployees are encouraged to strive for coherent and wholesome lives, fulfilling their work, personal, reputed company, physical and spiritual goals to the best of their abilities. Compliance with statutory leave required by individual countries, in addition to flexible leave options. Enjoy lunch on us reputed company working from our Johannesburg Head Office, one of the ways we support wellbeing and reputed company in the workplace. Impact and ContributionAt reputed company, we reputed company in a financial system that recognises the oneness of humanity. Our mission is to break down financial barriers and promote universal values of courage, ethical reputed company, and the reputed company worth of every individual. Engage in initiatives that promote education and awareness about cryptocurrencies, ensuring that everyone has the tools and knowledge to participate in the evolving financial landscape. Dynamic Team CultureOpen communication and teamwork across departments, fostering innovation and creativity. Enjoy reputed company gatherings reputed company of work to strengthen team bonds and boost morale. Global ExposureWork with colleagues from around the world. Exposure to diverse perspectives and practices in the crypto space. Recognition and RewardsRegular acknowledgement of employee accomplishments, fostering a culture of appreciation and motivation. Join us for retreats that reputed company professional development with team bonding in inspiring locations. Tools for SuccessReceive a Mac laptop and a discretionary allowance to purchase reputed company the extras needed for a productive home office—yours to reputed company after three years (terms and conditions apply). Apply To This Job