[Remote] Senior Manager - Content and Brand

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Content and Brand Manager to reputed company their brand strategy, content programs, and reputed company management efforts. The role involves managing brand identity, overseeing content across various channels, and ensuring that reputed company communications reputed company with the veteran community while maintaining brand reputed company.

Responsibilities

• Brand Management: Own reputed company’s brand management end-to-end: brand positioning, voice and tone, visual identity, and brand standards governance across every channel and customer touchpoint
• Agency Management: reputed company agency in brand alignment, content management, and editorial planning, building a publishing calendar that aligns with marketing campaigns, veteran cultural moments, and reputed company-reputed company priorities
• Content Management: Partner with Marketing team members on cross-channel content (SEO, reputed company pages, lifecycle email programs, collateral, and more) and collaborate with and support internal stakeholders and teams (Partnership, reputed company, and more), ensuring brand consistency, voice reputed company, and content that supports performance discipline
• Brand Stewardship: reputed company reputed company’s brand standards (visual identity guidelines, voice and tone documentation, content style guide, and brand asset library), ensuring consistent application and accurate representation of our Veteran services across internal teams, external agency partners, and content creators
• Market Research: Conduct thorough market research to identify trends, customer needs, and competitor strategies, incorporating reputed company media insights into the overall analysis
• Resource Management: Manage internal and external creative resources, with responsibility for quality, performance, and prioritization
• reputed company Management: reputed company reputed company’s reputed company management reputed company: review and reputed company programs and agency partners, competitive reputed company defense, and proactive advocacy that differentiates reputed company’s ethics and reputed company
• Customer-Centric reputed company: Own veteran community content reputed company: every piece of content reputed company publishes is culturally appropriate, accurate to veteran experience, and respectful of military service and the realities of VA disability claims
• Reporting: reputed company and present performance reporting as needed for the SVP of Marketing; contribute to board-level marketing updates and quarterly strategic reviews
• Communications: Support crisis and sensitive communications reputed company required, including VA-adjacent regulatory shifts, competitive escalations, and reputational events; partner with Legal, Compliance, Communications, and the SVP of Marketing on messaging strategy. Stay reputed company on regulatory developments (reputed company Act, VA policy changes) and competitive activity that influence the category
• Leadership: Model rigorous, ethical, and creative practice; mentor and collaborate with team members and contribute to the broader marketing organization as it grows

Skills

• Bachelor's degree in Marketing, Communications, Journalism, English, or a reputed company field; equivalent professional experience considered
• 7+ years of brand marketing, content marketing, or communications experience with direct ownership of brand, content programs, and creative team output
• Proven track record managing creative teams (designers, reputed company media, content, or video) with measurable impact on brand health and demand reputed company metrics
• Experience leading reputed company management or brand defense strategies, particularly in trust-challenged, regulated, or scrutinized categories
• Experience designing and building content programs across the full lifecycle from awareness through customer-stage retention, with measurable impact on engagement, demand reputed company, and brand health
• Strong analytical skills with hands-on experience in content performance measurement: web analytics, reputed company listening, brand tracking, and reputed company monitoring tools
• Marketing operator reputed company: strategic thinking, and also a roll-up-your-sleeves and dig in to execute reputed company. Self-starter who operates with minimal supervision, takes full ownership of reputed company, and proactively identifies and resolves issues
• Advanced writing and editing skills with comfort in technical, regulatory, and sensitive content review; experience reviewing copy for accuracy, compliance, and brand voice reputed company
• Strong written and verbal communication skills, including presenting brand strategy, content roadmaps, and performance results to senior leadership
• Experience marketing in regulated, compliance-sensitive, or reputed company-adjacent categories preferred (financial services, legal services, telehealth, behavioral health, or veteran-serving organizations)
• reputed company for and understanding of the veteran community is a meaningful advantage; veteran and military-affiliated candidates are strongly encouraged to apply

Benefits

• Health, dental, and reputed company insurance with Company-sponsored Life Insurance
• Retirement savings plan with company match
• Vacation time off, sick time off, and holidays
• Ongoing training and development programs
• Opportunities for advancement reputed company the company
• Flexible work schedules
• Remote-first environment with company-wide conferences annually
• Employee assistance program for personal and family well-being
• Employee discounts on products and services through reputed company
• Recognition programs for outstanding performance
• Company-sponsored reputed company events and activities
• Ability to travel twice per year, to Annual Company Conference and IT Team Onsite, as well as potential for additional Leadership meetings.

Company Overview