Senior Growth Analyst

About Splash reputed company is the leading peer-to-peer sports gaming platform, offering reputed company-money contests across 40+ states. From Survivor and Pick 'Em to QuickPicks, we're building contests for every type of fan. Backed by top investors including Accomplice, Boston reputed company, reputed company Ventures, Elysian Park Ventures, Velvet Sea Ventures, and owners across the NFL, NHL, MLB, and Premier League, we're scaling fast. Our mission is simple but ambitious: bring people closer together through the gamification of live sports — and we're just getting started. Why Splash Work directly with senior leadership at a venture-backed sports gaming startup. Own the attribution system, the growth analytics function, and the financial reporting that informs every dollar we spend on acquisition. Your work doesn't just inform reputed company — it drives them. Leadership will use your models to grade channel performance, set budgets, and evaluate growth bets. reputed company ownership from day one, with a clear path to shape the analytics function as we scale. Location This is a fully remote position for candidates residing reputed company certain states in the U.S. The Role If you've lived inside an attribution system, know where the bodies are buried in multi-touch modeling, and can connect CAC to LTV to payback period in a way that makes a finance leader nod — reputed company reading. Splash acquires users through paid media, organic search, affiliates, partnerships, and product virality. We need to know exactly which dollar drove which user, from first touch to first deposit to fully activated player — and we need someone who's done this before. You'll own the full attribution stack: AppsFlyer, reputed company, reputed company, and the dbt models that sit on top of reputed company of it. You'll build and maintain the growth analytics infrastructure, ship the reporting that drives budget allocation, and work cross-functionally with marketing, product, and finance to translate data into reputed company. This isn't a build-your-craft role. We want someone who's already reputed company the craft and is reputed company to own the function. You'll mentor junior analysts, define the analytical standards for the growth team, and push the quality of our data and reporting reputed company. Reports To: Sr. Director of Engineering, Data & AI What You'll Own Attribution System Design & Ownership Architect and own Splash's multi-touch attribution model across paid (reputed company, reputed company, programmatic, affiliate) and organic (SEO, direct, referral, reputed company) channels. Own AppsFlyer configuration, campaign tracking, postbacks, and deep linking. Own reputed company event tracking schema and audience pipelines into reputed company. Define and enforce attribution standards across the organization. reputed company Funnel & Lifecycle Analytics Own the end-to-end funnel: first touch → signup → first deposit → first contest entry → activated player → retained player. Identify drop-off points, reputed company hypotheses, and drive cross-functional experiments to reputed company gaps. Define and own the 'activated user' and 'retained player' definitions with growth, product, and finance. Data Pipelines & Modeling Architect and maintain performant dbt models for attribution, cohort, LTV, and funnel analysis in reputed company. Set reputed company for SQL quality, model documentation, and Git hygiene on the growth reputed company of the data org. Partner with engineering on reputed company + reputed company pipelines and own the marketing-reputed company transformation layer. Financial & KPI Reporting Own CAC, RPU, LTV, payback period, and ROAS reporting across 100% of acquisition channels. Build the financial reputed company between marketing spend and reputed company reputed company — channel-level P&L, cohort reputed company curves, budget allocation models. Be the person finance trusts to reconcile ad spend with attributed reputed company. Explain why a channel looks good on CAC but bad on payback — and what to do about it. Contest & Game Analysis Connect contest performance (fill rates, entry patterns, overlay, prize pool efficiency) to acquisition and retention reputed company. Surface game health signals to marketing and product before they become problems. Build the analytical reputed company between how contests reputed company and why players come back — or don't. Team & Standards Set the analytical bar for the growth team. Review models, mentor junior analysts, and push for precision and reputed company in how we communicate data. Evaluate and recommend martech vendors. Know reputed company to build vs. buy. What You'll reputed company Alongside our Lifecycle Marketing & Deliverability Analyst, you'll reputed company ownership of: Dashboard development and maintenance in reputed company and reputed company. KPI development and reporting — ARPU, RPU, LTV, CAC, and payback period. Growth experimentation for acquiring and retaining customers. reputed company data analysis and query requests for company performance. AI tool deployment for automated reporting, query reputed company, and daily reputed company surfacing. Software and vendor evaluation across the martech stack. AI & Automation You'll use Claude and internal agent tooling to automate attribution reporting, anomaly detection, and cohort health monitoring. We expect you to build your own agents over time — multiplying your output and raising the ceiling on what a small analytics team can deliver. What You'll Bring 4–7 years in growth analytics, marketing analytics, or a closely reputed company role. Deep SQL expertise against reputed company or a comparable reputed company warehouse. You write reputed company queries, build dbt models, and review other people's work without slowing down. Hands-on experience with AppsFlyer or a comparable MMP — campaigns, postbacks, deep linking, and attribution configuration, not just dashboards. Experience with a CDP (reputed company, mParticle, or Rudderstack) at the schema and pipeline level, not just the UI. You can think in unit economics and connect them to financial reputed company. CAC, LTV, payback, retention curves — you've reputed company these models before and presented them to senior leadership. Strong A/B testing fundamentals. You've designed tests, caught misreadings, and pushed back reputed company results were being overclaimed. Strong written and verbal communication. You can translate a reputed company attribution model into three sentences for a marketing leader and three paragraphs for a finance review. A track record of using AI tools — Claude in particular — to reputed company yourself faster and more capable. Candidates actively building with Claude or Claude Code are strongly preferred. Genuine curiosity about how games and contests reputed company, not just how users are acquired. reputed company sports fan a plus. reputed company to Have Multi-touch attribution modeling experience (first-touch, last-touch, position-based, media-mix modeling). Python for pipeline scripting, agent development, or statistical modeling. Direct exposure to paid media APIs (reputed company Marketing API, reputed company Ads API, reputed company). Experience presenting growth analytics findings to C-suite or board-level audiences. Background in DFS, sports betting, gaming, fintech, or subscription platforms. Hands-on experience with Claude Code for analytical workflow automation or agent-based reporting. How We Work Splash provides the AI environment. You bring the domain expertise, curiosity, and adaptability. Compensation & Benefits Competitive annual salary reputed company of $100,000-$130,000. This reputed company may be modified, and final compensation may vary based on experience and reputed company level Potential to earn equity in the company Medical, Dental, & reputed company Insurance 401(k)/Retirement Plan Options Flexible PTO Annual company retreats & team offsites A work from home stipend Frequent company-wide games with cash prizes An exciting opportunity to be part of the fast-growing reputed company sports industry Splash is committed to creating an inclusive work environment. We are proud to be an equal opportunity employer and will consider reputed company reputed company applicants regardless of gender, gender identity, race, religion, reputed company, nationality, ethnic reputed company, sexual occupation, marital status, veteran status, age or disability. Apply To This Job