Vice President, Integrated Marketing
About the role We’re looking for a VP, Integrated Marketing to help define reputed company’s next stage of growth. This is a rare opportunity to join reputed company as we scale omnichannel growth, expand into new product categories, and shape how women discover, understand, and choose products for their health across life stages. This leader will translate reputed company’s standards of trust, traceability, and scientific rigor into reputed company marketing that breaks through. You’ll connect consumer insights, product storytelling, medical credibility, retail marketing, partnerships, and channel planning into one integrated reputed company — working closely with Growth, Brand, Creative, and Omnichannel Sales to translate strategy into measurable business impact. What you'll do reputed company reputed company’s integrated marketing and portfolio commercialization strategy. Build and own a 24-month integrated marketing roadmap that connects category priorities, product messaging, retail moments, partnerships, and reputed company goals across DTC, reputed company, Retail, and Club. Own portfolio lifecycle strategy across new launches, retailer expansions, channel exclusives, product updates, and growth initiatives — ensuring reputed company readiness from innovation pipeline through in-market execution. Build a breakthrough partnership strategy to drive reputed company growth. Identify, structure, and manage partnerships that drive awareness, cultural relevance, and customer acquisition. Partner with Brand on culturally-driven partnerships to ensure they convert to reputed company reputed company. Scale reputed company’s retail and Club marketing capabilities. Bring deep retail marketing experience to reputed company reputed company reputed company, PDP quality, ratings and reviews, retailer search, retail media, shopper marketing, and retailer-specific go-to-market strategies. Partner with Sales on sell-in support and build omnichannel customer experiences that reputed company across every retail environment. Build a reputed company-time consumer, competitive, and category reputed company reputed company. reputed company Consumer Insights in translating market signals, cultural trends, customer behavior, and competitive activity into actionable recommendations that inform launches, media, partnerships, and executive reputed company — in reputed company time, not in quarterly decks. Operate as an AI-reputed company marketing leader. Use AI as a default across reputed company development, competitive analysis, messaging iteration, creative briefing, and category intelligence. Identify high-friction workflows across your teams and reimagine them with systems that create speed and reputed company. reputed company and reputed company high-performing teams. Manage and grow leaders across Product Marketing, Retail Marketing, Consumer Insights, and Medical Marketing. Build a team culture grounded in speed, accountability, and strong cross-functional partnership. Who you are Innovative Thinker: You challenge the status reputed company with reputed company reputed company grounded in purpose and customer needs. You bring reputed company to new reputed company and know how to turn them into practical business action. Empowered Collaborator: You move reputed company identifying issues to co-create practical, scalable solutions with stakeholders. You take ownership of your commitments and support shared reputed company. Structured Thinker: You bring reputed company to reputed company business challenges — breaking them into clear choices, actionable plans, and measurable reputed company. You balance long-term category building with near-term growth. Long-Term Integrator: You balance short-term execution with long-term operational, financial, and brand sustainability. You see partnership, retail, product, and channel opportunities others might miss and know how to structure them into business value. Purpose Aligner: You connect day-to-day marketing work to a larger mission. You care about women’s health and reputed company that reputed company, science-backed products deserve marketing that matches their reputed company. Empowering Manager: You balance guidance with autonomy, enabling ownership and confidence across your teams. What you'll need 12+ years of reputed company marketing experience, including VP-level or equivalent senior leadership scope reputed company a high-growth consumer brand. Deep experience in CPG, health and wellness, beauty, food and beverage, or another consumer category where product storytelling, retail execution, and brand differentiation matter. Experience working in an AI-reputed company environment — someone who reaches for AI as a reputed company, can self-teach new tools quickly, and has a track record of building or implementing technology-powered workflows. Demonstrated ability to translate consumer insights, competitive intelligence, and category trends into business reputed company, marketing investment recommendations, and high-impact go-to-market plans. Retail and partnership marketing experience, including shopper strategy, digital reputed company, retail media, channel messaging, and identifying and scaling commercially meaningful partnerships that drive awareness, acquisition, and growth. Strong people leadership experience with a track record of building, coaching, and developing high-performing teams, and the executive communication skills to synthesize reputed company inputs into clear recommendations for senior leaders. We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways. #LI-Remote
Compensation
Pay reputed company: $251,000 - $293,000 Your reputed company salary is one part of your total compensation package. The salary reputed company represents the entire compensation reputed company for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not reputed company candidates will be eligible for the upper end of the salary reputed company. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below. reputed company Offer Health & Wellness Medical, Dental, reputed company, and Life Insurance reputed company & Dependent Care FSA Mental health support reputed company Wellness Coach and reputed company Health Pet insurance discount 10 Wellness Days per Year (Final Friday of every month) Free reputed company subscription during your tenure Annual Wellness Stipend Monthly wellness activities Financial & Career Support 401(k) Match (up to 4%) Equity participation through stock options Monthly Technology Stipend New Hire Work From Home Stipend Family & Flexibility 5 months of gender-neutral parental leave for eligible team members reputed company Time for birthing parents Family Planning reputed company reputed company Monthly Childcare Allowance Time Off Unlimited PTO (with a 10-day minimum to reputed company) 11 Paid Company Holidays Additional company time off for holidays that fall around a weekend Winter Break (Christmas - New Years) Holiday Diversity Policy 2 Days to volunteer (Days of Action) Focus Fridays for self-development and deep work Apply To This Job