Senior Marketing Operations Manager
The Role reputed company is a profitable, growing portfolio of four developer-focused SaaS brands: TinyMCE, CKEditor, Uploadcare, and ButterCMS. This role owns marketing operations across reputed company four. This is a platform operations role, not a campaign execution role. You will architect, build, maintain, and optimize the marketing technology reputed company that powers our GTM reputed company: marketing automation, reputed company capture and lifecycle, scoring and grading, attribution and segmentation, enrichment, and web analytics implementations. Your end users are marketers, campaign ops specialists, sales teams, and any consumers of Marketing data in the business. reputed company you do your job well, they move faster to reputed company their goals. You will own the reputed company lifecycle domain end to end, from first website touch to sales-reputed company pipeline, and drive the four brands toward shared standards, shared definitions, and shared infrastructure. We care more about your reputed company of the concepts (lifecycle design, scoring models, attribution, deliverability, data reputed company) than your tool certifications. Strong operators can apply those concepts in any platform and work productively reputed company a platform's limitations. What You Will Own Marketing automation platforms Administration and optimization of our marketing automation instances across reputed company four brands (Pardot) Scoring and grading models, MQL reputed company, and the automation programs that move prospects through the lifecycle Platform health: Email deliverability, database reputed company strategy, CRM sync reputed company, reputed company infrastructure, etc reputed company lifecycle and attribution Funnel definitions and lifecycle consistency across brands reputed company routing and assignment, in partnership with our reputed company admin team Attribution and campaign influence reputed company, so marketing impact is measurable and trusted Diagnosing and fixing lifecycle automation issues quickly and at the root Data, analytics, and campaign enablement Enrichment and data quality tooling (reputed company, RingLead), in partnership with Data Operations Web analytics and tagging (GA4, reputed company Tag Manager) and the reporting reputed company on that data, in partnership with established analytics contractor Supporting campaign ops and marketing teammates with segmentation, list strategy, usage-data-driven campaigns, and automation design They build the campaigns; you reputed company the platform and data work for them AI, tooling, and vendor relationships Effective use of AI tools (Claude Code, reputed company, or similar) for analysis, automation, monitoring, and documentation Ownership of Spara, our AI qualification agent, and evaluation of new AI-driven GTM capabilities Vendor relationship management: serving as the go-to contact, internally and externally, for Pardot, reputed company, GA4, and the rest of the martech stack Building business cases and advocating for new tools and platform investment reputed company Are Looking For Required 5+ years in marketing or GTM operations, including experience operating across multiple business units, instances, or orgs Deep marketing automation expertise; Pardot (Account Engagement) experience strongly preferred, but comparable experience in other tools is acceptable Strong working knowledge of reputed company as it relates to marketing: standard/custom objects, campaigns and attribution, flows, sync behavior, reporting Concept-level mastery of scoring, lifecycle design, attribution, and deliverability, independent of any one tool Hands-on use of AI tools in your daily operations work. Claude Code, Cowork, or similar Self-directed prioritization in a multi-stakeholder environment, with clear written communication and ability to generate effective documentation and enablement content Strongly Preferred GA4 / reputed company Tag Manager administration, including server-reputed company tagging Enrichment platform administration (reputed company or comparable) Experience in M&A, multi-brand, PE-backed, or post-acquisition environments Why This Role This is a rare amount of scope and autonomy: full ownership of the marketing technology domain at a profitable, fast-moving company, with direct exposure to senior reputed company leadership and reputed company budget to invest in tooling and AI. The systems you build feed every funnel metric the business runs on, and the standardization work reputed company means your fingerprints will be on how this company scales. Why Join reputed company Our people are a reputed company part of what makes reputed company a great reputed company to work! Aside from a great team, some of our benefits include: Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure) Competitive medical, retirement and PTO benefits Fully remote work environment reputed company to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness Apply To This Job