Influencer Marketing Manager (Part-Time)

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas. As a part-time Influencer Manager, you will play a crucial role in building and maintaining a strong online presence for the Carry1st Shop and games. You will be responsible for collaborating with the Senior Marketing Manager to develop and execute influencer marketing strategies that resonate with global audiences. You will be tasked with scaling engagement through meaningful relationships with influencers across the African continent. In doing so, you’ll also grow Carry1st’s Creator Program and measure its unique impact on business objectives. You will...

• Work on a best-in-class pan-African influencer marketing program
• Identify influencers and build sustained engagement with different gaming and lifestyle brands
• Manage the full lifecycle of multiple campaigns at a time, from outreach and negotiation to content reviews, deliverables, campaign budgets, and goal setting
• Create, monitor and analyze social media performance metrics across Instagram, Tik Tok, Twitter & more; follow a measurement & reporting structure to evaluate influencer impact across the organization
• Collaborate with the Senior Marketing Manager to strategize, execute, and optimize influencer marketing campaigns, aligned with driving brand awareness and engagement
• Coordinate with Community Managers, Growth Leads, Social Media Managers and Events teams with regards to influencers

Requirements

What makes you a great candidate?

• 2+ years of experience in influencer / content marketing
• Willing to work part-time (20 hours per week) on a six-month contract
• Strong understanding of content, creative and editorial skills
• Experience working with influencers, social analytics across channels and ability to summarize data into insights
• Self-driven and accountable with a high degree of ownership
• Ability to thrive in a fast-paced environment and coordinate multiple projects simultaneously

Benefits

What will it be like to work at Carry1st? Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…

• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates

Some additional perks…

• Awesome equipment: Get everything you need to work effectively
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us! Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st raised $27m to develop and publish mobile games
• Remerge hosted CEO Cordel Robbin-Coker on a podcast to discuss Carry1st and the African gaming market

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