Senior Analyst, Offsite Activations & Operations - Orange Apron Media
Position Purpose: The Senior Analyst, Offsite Activations & Operations is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process. Key Responsibilities: 15% Communication - Prepare clear and concise reports, charts, tables and presentations to support business decisions across the organization 30% Continuous Improvement - Conduct thorough analyses to continually improve business operations, including identifying new growth opportunities, yield management, inventory and supplier selection, and KPIs 10% Partnership - Partner with site testing team to define and determine most effective customer experience 30% Reporting & Analytics - Drive reporting and analyses of marketing campaigns to internal stakeholders and external suppliers by leveraging multiple, complex data sources 15% Transaction Data Analysis - Analyze transaction data to identify purchase triggers and indicators for future value customers in support of predictive and forward-looking marketing campaigns Direct Manager/Direct Reports: This position reports to the Manager, Orange Apron Media This position has 0 direct reports. Travel Requirements: Typically requires overnight travel less than 10% of the time. Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications: Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications: Experience activating, managing, and overseeing performance of paid media campaigns (Meta, Pinterest, Google, etc.) 3+ years desired Experience creating media plans and paid media strategy for brands and clients Experience using data for performance storytelling; ability to translate performance into actionable insights and recommendations Values & behaviors: Exceptional client service to internal and external stakeholders Strong written & verbal communications skills; comfortable presenting to clients/suppliers in monthly and quarterly business reviews Attention to detail; oversees activation detail and campaign QA with the level of accuracy required Development driven; motivated to take on new challenges such as testing new initiatives and achieving certifications in our top platforms Team player; willingness to help others out, foster and drive strong relationships with internal cross-functional peers as a primary liaison between teams Minimum Education: The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED. Preferred Education: No additional education Minimum Years of Work Experience: 3 Preferred Years of Work Experience: No additional years of experience Minimum Leadership Experience: None Preferred Leadership Experience: None Certifications: None Competencies: Action Oriented Collaborates Drives Engagement Communicates Effectively Customer Focus Drives Results Apply Job!