Sr Manager, Data Outcomes & Attribution
Summary:
- You need 8+ years in digital media/data, a BA/BS in a related field, data matching expertise, knowledge of brand effectiveness, strong measurement skills, and excellent communication abilities.
- You will develop measurement products, lead client consultations, design research, onboard data providers, create case studies, and educate sales teams on measurement solutions.
The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of measurement in the advertising ecosystem. The Sr. Manager, Data Outcomes & Attribution will lead a team to manage projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients. Job Summary: The successful candidate will work directly with the sales team, agency partners, and brand partners to understand measurement needs and challenges. They will manage our data partners and vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience. If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you. Responsibilities and Duties of the Role:
- Develop in-house measurement products and offerings, with both proprietary and 3rd party data, that will help demonstrate Disney’s impact on clients’ ROI and business outcomes
- Oversee and lead consultation conversations with clients directly; design and create the measurement strategy and approach. Present and explain new concepts to internal and external clients
- Working with a variety of external data providers and internal teams, to design research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
- In partnership with the Data Science & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
- Create vision, develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
- Position Disney as a thought leader in innovative research by scoping custom analyses that align with Disney data strategy
- Lead a team and support them in the execution of custom research studies
- Educate Disney Advertising Sales team on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results
Required Education, Experience/Skills/Training:
- 8+ years of Experience in digital, digital video/TV, or media-focused data businesses
- BA/BS is communications, data analytics, social sciences or related field required
- Graduate degree desired
- Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
- Strong knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
- Expertise in measurement theory and research design
- Must have a comprehensive understanding of the media business
- Must have excellent presentation and writing skills
- Experience with attribution/ROI, brand lift vendors or data providers is a plus
- SQL experience is a plus
- Must be a team player with the ability to build relationships with both internal and external clients
#DisneyAdvertising The hiring range for this remote position is $143,600 - $192,600 per year , which factors in various geographic regions. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Requirements:
- 8+ years of Experience in digital, digital video/TV, or media-focused data businesses
- BA/BS is communications, data analytics, social sciences or related field required
- Graduate degree desired
- Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
- Strong knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
- Expertise in measurement theory and research design
- Must have a comprehensive understanding of the media business
- Must have excellent presentation and writing skills
- Experience with attribution/ROI, brand lift vendors or data providers is a plus
- SQL experience is a plus
- Must be a team player with the ability to build relationships with both internal and external clients
Responsibilities:
- Develop in-house measurement products and offerings, with both proprietary and 3rd party data, that will help demonstrate Disney’s impact on clients’ ROI and business outcomes
- Oversee and lead consultation conversations with clients directly; design and create the measurement strategy and approach. Present and explain new concepts to internal and external clients
- Working with a variety of external data providers and internal teams, to design research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
- In partnership with the Data Science & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
- Create vision, develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
- Position Disney as a thought leader in innovative research by scoping custom analyses that align with Disney data strategy
- Lead a team and support them in the execution of custom research studies
- Educate Disney Advertising Sales team on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results
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