Direct Response Email Marketing Strategist

Dear Future Email Marketing Strategist, We’re looking for a true strategist — someone with a strong history of direct response copywriting who can consistently turn a cold or lukewarm list into a reliable stream of booked calls without burning out the audience in the process. This role is a top priority at 6 Figure Creative. Why? Because we’re sitting on a 50,000+ person email list that’s been drastically underutilized. Every week we don’t tap into it the right way, we’re leaving booked calls (and revenue) on the table. Clients By Design, our flagship coaching program, exists to help creative freelancers solve the biggest bottleneck in their business: getting clients. Everything we build is centered around solving that problem — for good. We joke that our mission is to plunge humanity into chaos by helping all eight billion people become 6 Figure Creatives. The real mission? Helping one freelancer at a time, through real relationships, impactful strategy, and the right message at the right time. If the idea of owning and optimizing our entire email channel — writing with a sharp, human voice, communicating with some of the most talented freelancers in the world (Grammy-winning music producers, high-end designers, etc.), and building campaigns that drive measurable results — gets you excited, keep reading.

What You'll Do

As our Email Marketing Strategist, your role is to create, write, and manage a weekly flow of emails that nurture, educate, and book strategy calls — all while making sure our list looks forward to hearing from us. You’ll manage our email content calendar, plan campaigns around launches and events, write value-packed emails that still drive action, and send weekly reports on what’s working, what’s not, and what you’re testing next. You’ll own our entire email strategy. That means everything from regular value emails to booked call pushes, live event sequences, re-engagement flows, and segmentation-based testing. If it touches email, it’s in your domain. You’ll also work closely with our founder (Brian Hood) to create and deploy better campaigns and resources that support our entire list and sales pipeline. Your 3 Main Responsibilities:

• Strategy & Execution: You own and execute a strategic, data-driven email marketing calendar that warms leads, books calls, and sustains trust long term.
• Campaigns & Testing: You proactively test, learn, and iterate on the content and format of our emails to steadily improve conversion and performance.
• List Health & Reporting: You monitor and maintain the overall health and performance of our list and report findings clearly each week (qualified booked calls per 10k sends, CTR, Unsubscribes, deliverability, etc).

The emails you write will do more than fill up our sales team’s calendars — they'll spark real change for the freelancers on our email list. Your words will help someone finally land that dream client, raise their rates with confidence, or quit the soul-sucking day job that’s been holding them back. Every campaign you write is a chance to move someone forward, not just through strategy, but through belief. That’s the real work here — and why it matters. You’ll be accountable for these KPIs:

• Qualified* Booked Calls per 10,000 Emails Sent = 1–2
• Monthly Booked Calls from Email** = 50–75 baseline, 100+ stretch goal
• Open Rate = 35–45%
• Clickthrough Rate (CTR) = 2–4%
• Booking Conversion from Clicks = 5%+
• Unsubscribe Rate = 40%, CTR >3%, Unsubscribe Apply Job!