Strategic Marketing Manager
Job title: Strategic Marketing Manager in Boston, MA at GenScript
Company: GenScript
Job description: About GenScriptGenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific. GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.About ProBioProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy (CGT), vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio's total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing. In terms of plasmid service, ProBio supports the most clinical approvals for CGT drugs including mRNA vaccines, CAR-T in China. It is also the first GMP manufacturing platform to provide in vitro transcription (IVT) template linearized plasmids for mRNA vaccines and has supported several mRNA vaccine global enterprises to obtain clinical approvals. In terms of viral vector service, ProBio has a stable and high-yield viral vector platform.Job Title: Strategic Marketing ManagerLocation: Boston, MA (Remote)Supervisor: VP of Strategic MarketingJob Scope:The Strategic Marketing Manager will conduct independent market research for GenScript's strategic business lines under the guidance of VP of strategic marketing. The tasks include investigations on market segments, benchmark companies, clients' current and potential demand, as well as prediction of technological advancement and business model analysis. The candidate is expected to provide valuable advice towards long term strategic plan of business lines in the corporation.Key Responsibilities: * To understand the business capabilities in GenScript, as well as its business strategies;
- To investigate the market's current status, future development trend and the driving force behind it;
- To draw benchmark companies' map, understand its strategy, business model and predict its future development roadmap;
- To dig clients' demand and pain points, as well as to discover potential business opportunities;
- To continuously follow the market intelligence of biotechnology field and its innovation;
- To familiarize with various business models in biotech industry;
- To be able to provide valuable business strategy opinions to the executive management team and business line managers;
- To formulate and optimize market research workflow and methodology;
- To coach or even lead other team members of the department for job excellence;
- To complete other tasks requested by the superior.
- Work Experience: MSc with at least 8 years of work experience, or PhD with at least 4 years of work experience in biotech industry. Experience in Marketing/Antibody Engineering would be plus;
- Other: Self-motivated, excellent logic, great communication skills;
- Fluent in English. Being able to speak Mandarin will be a plus.