Digital Advertising Copywriter

We are currently seeking Digital Advertising Copywriter remote role in South Africa. Title: Direct Response Copywriter for YouTube, Meta, VSLs & Funnels (Conversion Focused) Overview: AdLeg, a top-performing digital marketing agency, is seeking a highly skilled Conversion Copywriter on an hourly contract basis. We work with a range of clients, from coaches and course creators to mid-market B2B businesses, and we're looking for a writer who thrives on driving action with words. What You'll Do:

You’ll craft high-performing, conversion-focused copy across multiple channels.

This role isn’t just about wordsmithing. It's about deeply understanding audiences, offers, and platforms to produce compelling messages that convert.

Key Responsibilities:

Write persuasive ad copy for YouTube and Meta (Facebook and Instagram) campaigns

Script engaging YouTube ads and VSLs

Craft high-converting landing page copy, email sequences, and funnel messaging

Conduct deep competitive and market research to understand the audience, positioning, and tone

Brainstorm and develop hooks, angles, and creative concepts

Collaborate with internal teams and, occasionally, clients

Requirements:

Proven experience writing high-converting copy in the digital marketing space

Strong portfolio of scripts, ad copy, email or funnel copy (especially for YouTube, Meta, or VSLs)

Bonus: Experience with coaches, course creators, and info-product businesses

Ability to take creative direction, work independently, and meet deadlines

Comfortable conducting in-depth client and competitor research

Clear communication and attention to detail

Must be available online from 7:00 AM to 2:00 PM EST (Monday to Friday)

About 1840 & Company 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide. Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential. We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com. #LI-NS1 Apply To This Job