Field Marketing Manager

ABOUT BASETEN

Baseten provides the infrastructure, tooling, and expertise needed to bring great AI products to market - fast. Backed by top investors including IVP, Spark Capital, Greylock, and Conviction, we’re trusted by leading AI-driven innovators like Writer, Abridge, Bland, Patreon, Descript, Retool, and Zed to deliver industry-leading performance, security, and reliability for their mission-critical workloads. With our recent $75M Series C funding, we’re growing fast to make AI accessible across all products.

THE ROLE

As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of regional market dynamics and the ability to build impactful campaigns in collaboration with cross-functional teams and partners.

RESPONSIBILITIES

• Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.

• Plan and manage events to drive demand, accelerate pipeline, and engage customers.

• Partner with sales along with channel and alliance partners to implement account-based marketing strategies targeting high-value accounts across GenAI and Enterprise.

• Own program management, including event logistics, budget oversight, and vendor coordination.

• Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.

• Leverage digital marketing strategies and tools to amplify regional activities and achieve measurable results.

• Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or related field.

• 5-7 years of experience in field marketing in the technology or SaaS industry.

• Proven track record in delivering and optimizing demand-generation programs to meet pipeline goals.

• Strong understanding of sales processes and the buyer’s journey in enterprise environments.

• Proficiency with marketing tools such as Salesforce & Hubspot.

• Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.

• Strong interpersonal and communication skills with a collaborative mindset.

• Ability to travel up to 25% for events and meetings.

BENEFITS

• Competitive compensation package (Flexible PTO, 401k, covered healthcare premiums).

• This is a unique opportunity to be part of a rapidly growing startup in one of the most exciting engineering fields of our era.

• An inclusive and supportive work culture that fosters learning and growth.

• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.