Your impact

At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer. As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth. You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace.

Your role

• Lead the strategy and roadmap for web conversion rate optimization, including improvements to site UX, messaging, performance, and experimentation.

• Partner with cross-functional stakeholders across Marketing, Product, and Sales to ensure our website effectively represents all sides of our marketplace and aligns with business goals.

• Own and execute on a comprehensive website SEO strategy, including both technical and content-driven initiatives, to improve search visibility across student, employer, and school audiences.

• Collaborate with Product and Engineering to drive product-led SEO initiatives such as programmatically generated landing pages and scalable, search-optimized site architecture.

• Manage and optimize our app store presence to improve discoverability and downloads of the Handshake mobile app.

Your experience

• 5+ years of experience in digital and/or growth marketing with a strong focus on website conversion optimization and SEO.

• Proficiency in web analytics and performance tools (e.g., Google Analytics, Heap, Amplitude, BigQuery) and in running experiments such as A/B and pre/post tests with statistical rigor, utilizing AB testing tools like Optimizely.

• Hands-on experience with SEO research and monitoring tools like SEMrush or Ahrefs.

• Familiarity with web content management systems (e.g., Webflow, WordPress) and a working knowledge of web development concepts (HTML, CSS).

• Experience working cross-functionally with content marketing, brand and design, web development teams, and third-party SEO or web agencies.

• Bonus: Experience with mobile app store optimization (ASO) strategies and tools.