Retention/Lifecycle Marketing Specialist

Seek a new challenge in an autonomous position with the power to achieve quick results. Arise is a popular weight loss app that's active worldwide, with 8M+ downloads and a 4.7 average rating on the App Store. Join our team and be a part of our mission: changing lives by empowering our users to become healthier and happier. We are searching for a candidate who can help Arise reach its full potential and become a leader in the Health & Fitness category. Read on if autonomous work in a young, international team is your calling and you love working remotely on a flexible schedule!

Tasks

• Working closely with the CEO and taking responsibility for all user retention and lifecycle marketing activities
• Continuous improvement upon existing onboarding, engagement, and reactivation flows
• Organizing day-to-day lifecycle campaigns and ensuring a smooth user journey
• Supporting various projects, e.g. in the development of retention-focused features or personalized messaging
• Supervising the implementation of customer retention initiatives
• Regular quality assurance of user journeys & brainstorming for improvements
• Supporting the management in the legal area, e.g. GDPR compliance for messaging
• Development and maintenance of lifecycle campaign calendars and user journey maps
• Definition of segmentation, user stories, and messaging requirements
• Collaboration with UX/UI designers for an optimal user experience
• Interface between product, development, design, marketing, and management
• Conducting cohort, funnel, and retention analyses
• Identification of drop-off points, churn drivers, and opportunities to boost engagement
• Creation and prioritization of campaign backlogs and automation workflows
• Management of email, push notification, and in-app messaging rollouts
• Optimization of internal processes and procedures (e.g., segmentation, automation, A/B testing)
• Development and maintenance of lifecycle playbooks and SOPs
• Collaboration with customer support to analyze and resolve churn-related issues
• Monitoring retention, engagement, and other lifecycle KPIs
• Introduction and maintenance of automation and CRM tools
• Coordination with external service providers or partners (e.g. CRM or ESP providers)
• Analysis of user behavior (e.g., via Mixpanel, Google Analytics, Firebase)
• Creation and presentation of retention reports and dashboards
• Measurement and optimization of KPIs (e.g., Retention, Churn, Engagement)
• A/B testing to validate campaign effectiveness
• Close coordination with management on strategy and goals
• Organization and management of campaign planning meetings
• Communication with stakeholders on status, risks, and milestones
• Translation of business goals into actionable retention and engagement strategies
• Monitoring and management of messaging compliance (e.g., unsubscribe management)
• Planning and executing reactivation strategies for lapsed users
• Management of customer feedback loops and continuous improvement cycles
• Participation in the monetization strategy (e.g., upsells, renewals)
• Analysis of growth opportunities and expansion into new retention channels
• Development of user engagement and loyalty measures
• Collaboration with marketing for campaigns and product launches

We're looking for someone with:

• At least 2 years of professional experience in a lifecycle marketing, CRM, or retention-focused role (app experience is an advantage)
• Bachelor's Degree in a marketing, business, or data-related field preferred
• Great command of English, German or Russian is considered a plus

We're a great match if you:

• Love the idea of turning a user journey into a well-oiled machine that keeps people coming back
• Like to "get your hands dirty" actually doing the work, not delegating
• Value the quick results that come from autonomous work
• Work in a structured manner, always maintain an overview and can prioritize important tasks if required
• Are flexible, committed, independent and determined
• Don't like wasting time on needless bureaucracy and meetings that could have been emails

Benefits

• A job that's challenging but stress-free, with a lot of creative freedom
• Flat hierarchies, short decision-making processes and close collaboration with CEO
• A friendly, international, and highly committed team that operates with mutual trust and efficient decision-making processes
• The opportunity to contribute to an established, financially stable start-up with a 5-year Health & Fitness legacy
• Flexible part-time work schedule and fully remote position
• Paid annual leave

Get in touch!

Convince us that you're a match for the position and that we can't miss out on you by applying with:

1. Your CV
2. An informal cover letter detailing why you are a great fit for the position.

Are you looking for a challenge and ready to achieve something great with us?

Then we cant wait to hear from you!

Bernhard and Team

Originally posted on Himalayas