General Manager - Regional Marketing (South & East)

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

About the Team :

The marketing team at Paytm is at the forefront of building the brand’s relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels. The lead will be responsible for designing media plans and marketing campaigns for entire regions.

About the role:

We are looking for experienced Marketing Lead to drive our growth and own market share in a specific city. This is a critical role responsible for developing marketing strategy, ensuring our brand resonates with the community and delivers results across all online and offline channels. The lead will be responsible for designing media plans and marketing campaigns for entire regions.

Responsibilities :

- Develop and execute regional marketing strategies for the multiple regions

- Design media plans and marketing campaigns to drive brand awareness and engagement

- Focus on local language marketing to cater to diverse regional audiences

- Collaborate with cross-functional teams to align marketing efforts with business objectives

- Analyze campaign performance and provide insights for future improvements

-Design and implement comprehensive marketing plans at Regional Level.

- Own the overall results and ensure market leadership

- Continuously monitor and analyze city-level results

- Optimize strategies to achieve market share goals

Skills that will help you succeed in this role:

● Minimum - 12-15 years of experience in marketing, preferably in FMCG or telecom industries

● Proven track record of managing regional marketing campaigns across multiple states

● Strong expertise in marketing, media planning, team management.

● Excellent analytical and problem-solving skills

● Ability to work independently and lead teams

● Excellent communication and leadership skills

Education:

Post-graduate in MBA is preferred.

Why join us :

A collaborative output-driven program that brings cohesiveness across businesses through

technology ∙ Improve the average revenue per user by increasing the cross-sell

opportunities. A solid 360 feedback from your peer teams on your support of their goals.

Compensation:

If you are the right fit, we believe in creating wealth for you .With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!