Marketing Operations & Systems Coordinator - Build Reliable Marketing Execution Systems
Fringe Sport is seeking a technical marketing operator who excels at building systems for efficient marketing execution. The role focuses on optimizing workflows, ensuring reliable campaign launches, and improving marketing systems through process documentation and the use of AI tools.
Responsibilities
- Maintain the marketing execution calendar and ensure campaigns launch on schedule
- Coordinate marketing initiatives across email, paid media, creators, and product launches
- Ensure marketing projects move from planning to execution without operational breakdowns
- Maintain and optimize Shopify product pages (PDPs)
- Ensure product launches and website merchandising align with campaign plans
- Identify opportunities to improve product page conversion and product storytelling
- Monitor Shopify, analytics, SEO, and marketing tool integrations
- Identify and resolve marketing system or tracking issues quickly
- Ensure marketing data accurately reflects campaign performance
- Use AI tools (GPT and others) to accelerate marketing execution
- Experiment with AI workflows to improve marketing productivity
- Build repeatable systems that reduce manual marketing work
- Document marketing workflows and execution processes
- Identify operational bottlenecks and propose improvements
- Continuously improve how marketing execution is organized and managed
Skills
- Experience working with Shopify or ecommerce platforms
- Experience coordinating marketing campaigns, launches, or projects
- Familiarity with marketing analytics, tracking, and marketing tools
- Experience using AI tools to improve workflows or productivity
- Experience working with DTC brands doing $20M+ in annual revenue
- Experience with marketing systems integrations and automation
- Familiarity with conversion optimization or behavioral marketing
- Experience coordinating creator or affiliate programs
- Personal interest in strength training or fitness culture
Benefits
- Up to $10K quarterly performance bonus
Company Overview