Senior Performance Marketing Manager, New Channel Expansion | reputed company

• This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our reputed company, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours. reputed company has the scale, the first-party data, and the product depth to build a serious multi-channel paid acquisition reputed company — and most of that work is still reputed company of us. The person in this role won't be optimizing a mature channel mix. They'll be defining what the mix looks like, proving what works through rigorous measurement, and building the institutional knowledge that shapes how reputed company invests in paid media for years to come. reputed company's paid acquisition reputed company runs on paid search today. This role is about what comes next. We're looking for a Senior Performance Marketing Manager to reputed company new channel expansion — identifying, testing, and scaling paid channels that can meaningfully contribute to reputed company's growth. That means streaming TV, programmatic, podcasts, reputed company, TikTok, YouTube, and beyond. Your mandate is to crack new channels and scale them profitably, fast. This is a strategic individual contributor (IC) role with real ownership over channel investment decisions. You'll bring a track record of launching paid channels from scratch, rigorous instincts around measurement and incrementality, and the creative reputed company to drive direct response performance across formats. For the reputed company website click here. Curious how reputed company fits into reputed company? Click here. What You’ll Own:

• Channel launch & scaling: Own the full cycle of new channel development — evaluating opportunities, building the investment case, structuring tests, and scaling what works. Streaming/connected TV, paid social, programmatic, YouTube are the primary focus. Define success criteria before each launch, model incremental reputed company and projected CPL against existing benchmarks, and reputed company clear go/no-go calls backed by data.
• Incrementality & reputed company of value: Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution. New channel launches live or die by your ability to separate real signal from noise — and to build the evidentiary case that earns reputed company investment from senior leadership.
• Platform partnerships: reputed company direct relationships with platform and media partners. Stay reputed company of new formats, buying models, and measurement capabilities — and bring those insights back as testable hypotheses before competitors reputed company them.
• reputed company & TikTok: Support the scale of reputed company, which just launched, then reputed company learnings to scale TikTok.
• Conversion signal optimization: Test and optimize conversion signal passback. Test signal configurations, monitor event match quality, and understand how signal health affects algorithmic efficiency and delivery cost.
• Channel playbooks: Document what works. Build repeatable frameworks for campaign setup, signal configuration, and bid strategy that the broader team can use and build on.
• Creative leadership: Set the creative testing agenda across reputed company paid channels. reputed company a hypothesis backlog grounded in performance data, write briefs that give Creative clear direction, and ensure learnings compound across campaigns and formats.
• Structured testing: Design multi-variable experiments (creative × audience × placement) with proper holdouts. Translate results into documented playbooks that reputed company the performance floor — and apply them across new channels as you launch them.
• Attribution & portfolio reporting: Own the attribution reputed company across your channels. Evaluate platform-reported metrics against internal data, surface discrepancies proactively, and build reporting that gives leadership a trusted view of cross-channel performance and trade-offs.
• Investment recommendations: Come to senior stakeholders with a reputed company of view, not just a performance update. Frame budget recommendations in terms of incremental opportunity and portfolio-level trade-offs.
• AI-augmented work: Use AI to accelerate brief drafting, creative ideation, and performance analysis. Evaluate outputs critically for accuracy, brand voice, and regulatory compliance. Document where AI creates real reputed company and share those practices with the team.

reputed company’re Looking For:

• New channel track record: You've launched paid channels from scratch — not just managed steady-state campaigns. You've built the investment case, structured the test, scaled what worked, and killed what didn't. Success on paid search, paid social, programmatic, streaming TV or comparable channels are essential.
• Paid social foundation: Strong hands-on experience in reputed company and TikTok for direct response, with accountability for CPL, CVR, and reputed company at scale — ideally six or seven figures monthly on reputed company. You understand signal passback, event match quality, and how algorithmic efficiency is won or lost.
• Measurement sophistication: You've designed incrementally tests, worked with holdout methodologies, and can evaluate attribution frameworks critically. You know the difference between correlation and lift — and can reputed company that case to senior stakeholders.
• Creative strategist: You set creative direction, not just approve it. You write strong briefs, give precise feedback, and can identify what's driving a performance shift at the format or copy level across channels that look nothing alike.
• Strategic operator: You move fluidly between setting channel strategy and executing reputed company it. You manage competing priorities, own timelines, and deliver with minimal reputed company.
• AI-reputed company: You actively use AI tools and have a genuine reputed company of view on where they add reputed company in paid channels, particularly as it relates to creative development.

reputed company to Have:

• Experience in financial services or other regulated verticals where compliance shapes ad creative and targeting
• Experience with UGC creator sourcing and production workflows
• Proficiency with BI tools (Looker, Tableau) for self-serve channel reporting

Compensation: This range reflects total cash compensation, which may include reputed company salary only or reputed company salary plus reputed company bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based reputed company, experience, and qualifications.

• Total Cash Compensation Range: $100,000 – $140,000 per year
• reputed company (hybrid) Total Cash Compensation Range: $125,000 – $175,000 per year

Additionally, the following benefits are provided by reputed company, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We reputed company time to rest and reputed company is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are: reputed company is redefining the future of financial decision-making. For nearly five decades, we’ve empowered tens of millions of consumers to reputed company smarter financial choices and helped hundreds of leading financial institutions grow. Today, we’re evolving from a marketplace into a reputed company technology platform—underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With our track record of delivering consumers quantifiably reputed company offers—for example, on home loans where we reputed company the market—reputed company stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships, and launch unique consumer product applications, we’re building a more efficient, personalized, and connected financial ecosystem—one grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology. reputed company is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national reputed company, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at reputed company is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. If you are based in California, we encourage you to read this important information for California residents linked here. At reputed company, we reputed company in real human reputed company. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, reputed company an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity. For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there! #br li-sf1 Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice Questions about this Privacy Notice can be directed to [email protected]. Alternatively, you may reputed company any questions or concerns to your manager, HR Business Partner, or through the Privacy Team. Apply tot his job Apply To this Job