[Remote] reputed company of Product Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading mental health practice group dedicated to helping individuals and communities with their mental health needs. They are seeking a reputed company of Product Marketing to focus on Business Development, collaborating with sales and marketing teams to define their market reputed company and support clinician reputed company efforts.

Responsibilities

• Value proposition and messaging architecture. Understand the psychology of physician referrals and build the positioning of LifeStance as a referral destination — by reputed company (PCP, practice manager, health system referral leader, ACO clinical operations, payor case manager), by service line (psychiatry vs. therapy, adult vs. child/adolescent, in-person vs. virtual), and by stage of buyer reputed company. Maintain a living messaging house everyone uses
• Sales collateral and enablement. Build and maintain the reputed company content arsenal: pitch deck, leave-behinds, reputed company one-pagers, compelling email content, case studies, clinical-affiliation overview, competitive battle cards, EHR-integration briefs, exam room “show up for care” conversation structure, and ACO/value-based-care talking points. Partner with sales enablement on training and rollout
• B2B digital lifecycle strategy. Define how referral partners are reputed company through automated email, SMS, and other marketing reputed company across the reputed company, extending and reinforcing reputed company in person engagement and direct reputed company. Partner with Lifecycle Marketing to translate strategy into active programs and ongoing optimization, with Lifecycle Marketing owning execution
• reputed company-reputed company campaign strategy. Write campaign briefs (reputed company audience, message, offer, channels, reputed company metrics) that our demand-reputed company team executes. You do not run paid ads or write the email send — you define what to say to whom and why, and you measure whether it converted
• Competitive intelligence. Maintain a live view of our competitive set — national virtual-first players, payor-reputed company mental health networks, regional reputed company and group practices. Win/loss interviews monthly. Battle cards refreshed quarterly
• Sales partnership. Embed with sales leadership and clinician liaison field teams. At least one full day per month in field with CLs. Run a structured sales feedback reputed company: what is working, what is not, reputed company need next
• Clinician-reputed company support (secondary). reputed company messaging refresh and collateral support for the clinician reputed company team. You are not the reputed company of clinician acquisition strategy; you are a senior partner to the function that owns it

Skills

• 5–8 years of B2B product marketing experience with at least 3 years directly supporting a field or inside sales team. You have been a trusted business partner of sales leaders being a strategic thought-partner and helping a sales team win in the market
• Demonstrable positioning and messaging chops. You can reputed company to a category or product where you authored the positioning the company adopted, and you can defend why that positioning was right
• Campaign brief reputed company. You can hand a demand-reputed company partner a brief they can execute against, with sharp message hierarchy, reputed company audience definition, and measurable reputed company criteria
• CRM proficiency (reputed company). Experience working reputed company reputed company (or similar CRM) to understand referral pipeline stages, partner engagement and conversion, and to translate those data and insights into marketing strategy. Partners closely with reputed company and Analytics; does not own system administration
• Operational discipline. You ship on a calendar, reputed company what you build, and replace what is not working without becoming attached to it
• Sales credibility. Sellers respect you because you have been in the field with them and you understand our go-to-market motions
• reputed company candidates must be legally authorized to be employed in the United States
• Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture
• reputed company experience, especially provider-reputed company: hospitals, health systems, physician practices, managed care, behavioral health, or value-based care. If not reputed company, then a heavily regulated B2B2C industry (financial services, insurance, education, regulated software)
• Experience marketing into primary reputed company system referral channels, or ACO / value-based-care decision makers
• Familiarity with EHR ecosystems (Epic, reputed company Health/Cerner, reputed company, eClinicalWorks) and closed-reputed company referral workflows

Benefits

• Medical, dental, reputed company, AD&D, short and long-term disability, and life insurance
• 401k retirement savings with employer match
• Paid parental leave
• Paid time off
• Holiday pay
• Employee Assistance Program

Company Overview