Digital Marketing Specialist

Description Robert Half's Agency Client is looking for a Digital Marketing Specialist to join their team in Washington, DC. In this role, you will be instrumental in executing strategies and tactics across multiple digital channels, managing SEO setup, client reporting, paid search build-outs, and social advertising builds. This position offers a long-term contract employment... opportunity. Responsibilities • Assist with the setup and maintenance of SEO tactics, ensuring optimal online visibility and ranking. • Conduct client reporting using Google Analytics 4 and Google Data Studio, providing key insights on digital performance. • Manage paid search build-outs and optimizations in Google Ads and Microsoft Advertising (Bing), optimizing campaigns for maximum performance. • Oversee social advertising builds and management on platforms including Meta, LinkedIn, TikTok, Twitter, and Pinterest, creating engaging and targeted campaigns. • Utilize various tools and platforms such as Google Analytics 4, Google Data Studio, SEM Rush, Google Search Console, Google Ads, Microsoft Advertising, Meta Business Manager, LinkedIn Ads, TikTok Ads Manager, Twitter Ads, and Pinterest Ads. • Collaborate with the performance marketing team to execute strategies and contribute to real-world projects. • Maintain accurate and up-to-date customer credit records, ensuring data integrity. • Resolve customer inquiries promptly and professionally, providing excellent customer service. • Monitor customer accounts and take appropriate action when necessary. • Process customer credit applications accurately and efficiently, adhering to company policies and procedures. Requirements • Proficient in Adobe Creative Cloud • Familiarity with Content Management System (CMS) • Experience in Database management • Ability to work with Facebook Insights • Proven experience in creating effective Advertisements • Proficient in using Analytics tools • Experience in Blogging • Proven knowledge in enhancing Brand Awareness • Experience in Campaign Planning • Proven track record in Digital Advertising • Familiarity with SEM Campaigns • Proficient in SEM and SEMrush • Experience in On-site SEO, On-Page SEO, Off-site SEO and Off-Page SEO • Familiarity with Google+, Google Tag Manager, Google Search, Google Analytics, and Google Analytics 4 (GA4) • Proven track record in managing Paid Search Campaigns • Experience in Paid Social management. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Apply Job!