Ad Fraud Prevention
We are seeking a skilled specialist with hands-on experience in Shopify, Google Ads, and combating ad fraud. Our business is facing challenges with bot traffic and fraudulent ad clicks, and we need a professional who can implement strategies to minimize waste and optimize campaign performance. Responsibilities: Analyze and optimize our Google Ads campaigns to reduce fraudulent clicks and improve ROI. Implement advanced tracking solutions and set up exclusion lists for fraudulent IPs. Develop and execute tactics to identify and prevent ad fraud effectively. Fine-tune Shopify store integration with Google Ads and other analytics tools to ensure accurate data. Monitor traffic quality and suggest actionable improvements. Provide recommendations to enhance ad targeting and keyword efficiency. Requirements: Proven experience with Shopify and Google Ads. Deep understanding of ad fraud, bots, and click fraud prevention tactics. Familiarity with tools like ClickCease or similar. Ability to analyze ad performance and implement clean, effective tracking. Knowledge of server-side tracking and Google Tag Manager (preferred). Strong problem-solving skills and proactive communication. Preferred Qualifications: Experience managing ad campaigns in highly competitive niches. Knowledge of SEO and analytics platforms like GA4. Apply Job!